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How Short Video Streamers Manage to Operate Successful Work- Case Study of Tik Tok

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DOI: 10.23977/artpl.2021.020414 | Downloads: 1 | Views: 241


Ji Xuan 1


1 Visual and Voice Research, Huangshan University, Anhui, 245041, China

Corresponding Author

Ji Xuan


The current century is an era of technological advances, with social media being one of the most notable of them all (Castillo et al., 2021). Technology is not only a fusion of existing technology but also the extension of human cognitive ability. TikTok is one of the most preferred and used social platforms in the world. Thus, the application has gained a lot of global success compared to other social media platforms that use the same concept.  Short-videos streamers manage to operate successfully on TikTok due to the following reasons. 1) it has a unique interaction design that enables any interested party to operate freely. 2) the platform has an efficient gesture interaction that provides proper conventions for users. 3) the immersive design of TikTok leaves the users in suspense and curious to learn more about the following video. The paper will also sail through different components of TikTok, including the concept relationship between Douyin and TikTok, the age factor in interaction design, and short-form video technology that has made the platform more successful on the global stage.


Short video streamers, Tik tok, Successful work


Ji Xuan. How Short Video Streamers Manage to Operate Successful Work- Case Study of Tik Tok. Art and Performance Letters (2021) 2: 58-64. DOI:


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