Author(s)

Wen-Xuan Zhao ¹, Liu Fang ²

Affiliation(s)

¹ School of Economics & Management, Huaiyin Normal University, Huai'an, Jiangsu, China
² School of Foreign Languages, Huaiyin Normal University, Huai'an, Jiangsu, China

Corresponding Author

Wen-Xuan Zhao

ABSTRACT

A collaborative optimization strategy is proposed through an in-depth analysis and research on the coordination information of cross-border e-commerce in the Belt and Road Initiative (BRI). In terms of research ideas, the logistics network model of cross-border e-commerce overseas warehouse mode under maritime and air transport modes is established to reach the optimization objectives of cost-saving, time efficiency, and best satisfaction, and to realize the optimal resource allocation and the best combination of elements; in terms of technical route, the diversity of the solution set is maintained or even improved through a more advanced diversity maintenance strategy, which improves the convergence of the solution set while maintaining or even improving the diversity of the solution set, thus improving the overall performance of the solution set. In terms of method application, the overseas warehouse model of international coordination network for cross-border e-commerce under two models of coordination cost-sensitive ocean freight mode and time-cost-sensitive air freight mode are analysed by examples respectively to verify the effectiveness of the model and algorithm.

KEYWORDS

The belt and road initiative, Cross-border e-commerce, Strategy optimization

CITE THIS PAPER

Wen-Xuan Zhao, Liu Fang. Collaborative Strategy Optimization of Cross-Border e-Commerce Coordination along the Belt and Road Initiative. Information Systems and Economics (2021) 2: 26-33. DOI: http://dx.doi.org/10.23977/infse.2021.020206.

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