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The Image Shaping of Brand Vision in Digital Environment

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DOI: 10.23977/artpl.2021.23009 | Downloads: 5 | Views: 859

Author(s)

Zhuoyan Feng 1

Affiliation(s)

1 Zhejiang Fashion Institute of Technology , Ningbo, Zhejiang Province, Post Code, 315211, China

Corresponding Author

Zhuoyan Feng

ABSTRACT

Starting from the concept of brand image and brand visual image design, this paper discusses the shaping and promotion of brand visual image design under the influence of multimedia technology and Internet in the digital era, and mainly discusses the trend of brand visual image design from the aspects of shaping dynamic, interactive and flexible image and multi-faceted form communication.

KEYWORDS

Visual image, Dynamic, Interactive communication, Multifaceted

CITE THIS PAPER

Zhuoyan Feng. The Image Shaping of Brand Vision in Digital Environment. Art and Performance Letters (2021) 2: 41-45. DOI: http://dx.doi.org/10.23977/artpl.2021.23009

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