Author(s)

Gao Ping ¹

Affiliation(s)

¹ Guangzhou College of Commerce School of Art&Design, Guangzhou city, Guangdong Province, 511363, China

Corresponding Author

Gao Ping

ABSTRACT

People often evaluate and analyze daily design works from their own point of view. For example, the elderly feel that the phone screen is too small, the font size is too small, the buttons are too small, but the young feel that the voice of the elderly mobile phone is too big. The analysis of design works under different users is contradictory, but there is identity between designers and users. According to the principle of contradictory identity, different users can transform each other. For example, the chair design of fast food restaurant should not only ensure the comfort of users during dining, but also “drive away” customers through the “discomfort” after dining. Through the principle of contradiction identity to analyze two classic daily design works, it has guiding significance to improve the pertinence of design works.

KEYWORDS

Contradictory identity, Daily design, Case analysis

CITE THIS PAPER

Gao Ping. Case Analysis of Daily Design Based on the Principle of Contradictory Identity. Journal of Sociology and Ethnology (2021) 3: 84-88. DOI: http://dx.doi.org/10.23977/jsoce.2021.030515

REFERENCES

[1] Sun Zhengyu. Comprehend the World View and Methodologies of Dialectical Materialism [J]. Party Construction,2019(06):15-16.
[2] Li Cuiyu, Jiang Wei, Li Wenhui. An unconscious design method based on the implicit needs of users [J]. House of Drama,2019(11):111-113.
[3] Wang Fangliang, Li Liquan. Product design method based on user behavior [J]. Journal of Nanjing University of the Arts (Fine Arts and Design),2016(01).

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