Author(s)

Mei Wang ¹, Yujie Wang ¹, Yi Liang ¹

Affiliation(s)

¹ School of International Pharmaceutical Business, China Pharmaceutical University, Nanjing, Jiang Su, 211198, China

Corresponding Author

Yi Liang

ABSTRACT

With the vigorous development of the over-the-counter (OTC) industry, Xi'an Janssen is far ahead with advanced production technology and excellent marketing team. For the further expansion of the future pharmaceutical market, my country’s pharmaceutical industry has successively introduced a number of policies, "4+7 volume procurement", Online sales of prescription drugs, etc. The implementation of these medical reform policies has undoubtedly caused intensified competition among similar products. While companies have better growth opportunities, they also face the risk of increased industry competition. This article analyzes the current situation of Xi'an Janssen Company and the internal and external environment faced by the company, and helps companies develop OTC drug marketing strategies that are in line with the current market conditions by discussing the survival crisis of brand-name drugs.

KEYWORDS

Xi'an janssen company, Otc, Marketing strategy

CITE THIS PAPER

Mei Wang, Yujie Wang, Yi Liang. Analysis of Market Environment of Xi'an Janssen Company. MEDS Chinese Medicine (2021) 3: 5-8. DOI: http://dx.doi.org/10.23977/medcm.2021.030202.

REFERENCES

[1] He Qing. Analysis of the development status and reform trends of the pharmaceutical industry[J]. Market Research, 2017(03): 16-17.
[2] Su Hang. Research on the marketing strategy of Xi'an Yangsenpu Pharmaceutical[D]. Jilin University, 2016.
[3] Tian Shu. Xi’an Yang Sen: Corporate Culture represented by “Eagle” [J]. Oriental Corporate Culture, 2011(19): 38-39.
[4] Deng Lanlan. Research on the Optimization of Terminal Outlets of Pharmaceutical Retail Enterprises [D]. Anhui University of Science and Technology, 2019. Dai Zhichen,
[5] Zhang Rui. Research on Xi'an Yangsen Cooperative Distribution Channel Management Mode[D]. Beijing Jiaotong University, 2011.
[6] Xia Yuan. Judgment on the substantial illegality of the production and sale of fake drugs [D]. Southwest University of Political Science and Law, 2019.

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