Author(s)

Wang JiLong ¹, Hu XiangZhou ¹, Yu AnNi ¹, Xiao YaJie ¹, Chen Man ¹, Hu Lu ¹

Affiliation(s)

¹ Chengdu University of Information Technology, Chengdu, Sichuan, China

Corresponding Author

Hu Lu

ABSTRACT

With the rapid development of the Internet, enterprises pay more and more attention to the role of social media in enterprise development. For enterprises, however, social media is a double-edged sword. While social media brings more opportunities to enterprises, it also exposes them to many risks. This paper will analyze the opportunities and risks brought by social media to enterprises, and put forward suggestions on how to make use of social media and how to avoid the risks brought by social media.

KEYWORDS

Social media, Enterprise, Opportunity, Challenge

CITE THIS PAPER

Wang JiLong, Hu XiangZhou, Yu AnNi, Xiao YaJie, Chen Man, Hu Lu. Research on the Opportunities and Challenges of Multinational Enterprises in the Social Media Environment. Journal of Sociology and Ethnology (2021) 3: 28-32. DOI: http://dx.doi.org/10.23977/jsoce.2021.030405.

REFERENCES

[1] Yongli Han. Research on the status quo and development trend of social media marketing in China[D]. MA thesis, Henan University, 2014.
[2] Xiaoxue Wang. Research on factors influencing business Model Innovation of social media platform Enterprises based on grounded theory[D]. MA thesis, Guangxi University, 2018.
[3] Xin Luo, Yiran Li (2017). Media form change and business model reconstruction in the Internet era [J]. Modern communication (journal of communication university of China), vol.10, no.25, pp.115-119.
[4] YuanWei Lai. Research on Social Media Content Marketing: a Mechanism for Global Brands’ Enhancement of Brand Loyalty[D]. PhD thesis, University of International Business and Economics, 2017.

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