Education, Science, Technology, Innovation and Life
Open Access
Sign In

An empirical study on the influence mechanism of commodity sales on e-commerce platform

Download as PDF

DOI: 10.23977/ieim.2021.040204 | Downloads: 24 | Views: 943


Yue Bao 1


1 Department of economics and management, East China Normal University, Putuo District, Shanghai

Corresponding Author

Yue Bao


On the basis of sorting out the influencing factors of online commodity sales studied by scholars, combined with the Apple pencil sales and related factor values selected by Taobao, the best regression model is obtained through regression test, and the important influencing factors on Apple pencil sales are analyzed by using the numerical value of the regression model. Finally, according to these influencing factors, appropriate suggestions are given.


Influence mechanism, Apple pencil, e-commerce, factors


Yue Bao. An empirical study on the influence mechanism of commodity sales on e-commerce platform. Industrial Engineering and Innovation Management (2021) 1: 18-25. DOI:


[1] Yan Qiang, Meng Yue. Influencing factors of perceived usefulness of online reviews—— An Empirical Study Based on online film reviews [J]. China management science, 2013 (S1): 126-131
[2] Li Jian. Research on the impact of online commodity reviews on product sales [J]. Modern intelligence, 2012 (1): 164-167
[3] Yubo Chen, Jinhong Xie. (2008). Online Consumer Review: Mouth as a New Element of Marketing Communication Mix, Science, 54: 477-491.
[4] Guo Gongxing. Analysis on Influencing Factors of consumers' online shopping decision——An Empirical Study Based on online sales information of electric kettle [J]. Consumer economy, 2013 (4): 52-57
[5] Hao Yuanyuan, ye Qiang, Li Yijun. Study on Influencing Factors of online review usefulness based on film review data [J]. Journal of management science, 2010, 13 (8): 78-89
[6] Zhang Geng, Guo Ning. The impact of negative online comments on product sales: An Empirical Study Based on Taobao [J]. Consumer economy, 2012 (6): 86-89
[7] Wu Desheng, Ren Xingyao. Research on the effectiveness of online auction trading mechanism -- Evidence from Taobao panel data [J]. Nankai management review, 2013, 16 (1): 122-137
[8] Guo song, Gao Baojun. Empirical analysis on Influencing Factors of store seller credit on Taobao [J]. Luojia management review, 2011 (02): 162-169
[9] Cui Xiangmei, Huang Jinghua. Empirical Study on the impact of credit evaluation system and related factors on buy it now online trading [J]. Management, 2010, 7 (01): 50-63
[10] Zhao Zhanbo, Sun Luping, Su Meng. Comparative study on Influencing Factors of product browsing and sales in C2C [J]. Management science, 2013, (1): 58-67

Downloads: 13992
Visits: 301025

All published work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © 2016 - 2031 Clausius Scientific Press Inc. All Rights Reserved.