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Study on the Art Characteristics of Shanghai Month Brand

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DOI: 10.23977/artpl.2021.22008 | Downloads: 3 | Views: 805

Author(s)

Wang Cheng 1, Shao Shi-jia 1

Affiliation(s)

1 School of Art, Anhui University of Finance and Economics, Bengbu 233020, China

Corresponding Author

Wang Cheng

ABSTRACT

Month card in the late Qing Dynasty and early Republic of China after the birth of the community and ordinary people love, became the wall of the common people. With interpersonal communication, the month card has attracted the attention of scholars at home and abroad, researchers emerge in endlessly. The circulation of the month card is bound to have its unique artistic characteristics, mainly reflected in its performance techniques and the significance of a hundred years of inheritance.

KEYWORDS

Month card, Performance techniques, Art features, Inheritance

CITE THIS PAPER

Wang Cheng, Shao Shi-jia. Study on the Art Characteristics of Shanghai Month Brand. Art and Performance Letters (2021) 2: 48-51. DOI: http://dx.doi.org/10.23977/artpl.2021.22008.

REFERENCES

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[3] Y. Jiang, Traditional elements and style of the times--On the Art Inheritance of the Month Brand Advertising Painting, Hundred Schools In Art, no.2, pp.208-210, 2008.
[4] T. S. Jiao, The Rise of Urban Commercial Art--Study on Shanghai Month Card, Academic frontiers, no.1, pp.93-96, 2020.
[5] H.Y.Liang,Y.X.Liang, A Hundred Years Pass on the New Year Painting Technique of Watercolors, Academic frontiers, pp.18-29, 2020.
[6] Z.H.Zhao, A Study on the Times Change and Performance Characteristics of Month Brand Advertising, Journal of Shenyang Normal University of Technology (Social Sciences), pp.18-19, 2017.

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