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An Analysis of the Application of Ink Elements in Modern Advertisement Posters in Japan

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DOI: 10.23977/artpl.2021.21010 | Downloads: 6 | Views: 940


kai Su 1


1 Beijing Open University, Beijing, 100010, China

Corresponding Author

kai Su


Ink elements have been more and more used in the creation of modern Japanese advertising poster design, forming the aesthetic characteristics of Oriental aesthetic appeal and simple artistic conception. Japanese design masters integrate the individuality, commonness, tradition and times of ink and wash elements into vibrant new drawings, write design concepts with Oriental characteristics, and create design works with very personal style and cultural heritage of Japan. By analyzing the classic application of ink and wash elements in modern Japanese advertising posters, this paper provides visual designers with an effective reference by combing the ways of using design rules to skillfully present the visual elements of local traditional culture.


Ink elements, Japanese poster design


kai Su. An Analysis of the Application of Ink Elements in Modern Advertisement Posters in Japan. Art and Performance Letters (2021) 2: 47-50. DOI:


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[3] Ou Xinju, Guo Li, Cultural Characteristics and Expression of the Aesthetic Connotation of Ethnic Design [J].Packaging Engineering 2009.30 (10) : 229 -- 230

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