Author(s)

Li Beibei ¹

Affiliation(s)

¹ Shanghai Jian Qiao University, Shanghai, 201306, China

Corresponding Author

Li Beibei

ABSTRACT

With the rapid development of Internet technology, a group of influential internet celebrities have been created. Some e-commerce and enterprises seize the opportunity to make use of the influence of Internet celebrities to carry out a lot of commercial publicity in order to create certain commercial value. Finally, a new economic model called “Internet celebrity economy” is formed. This paper expounds the definition and development status of Internet celebrity economy, introduces the marketing mode of Internet celebrity economy in China, and finds out the existing problems. In view of the healthy development of network celebrity economy, this paper puts forward corresponding countermeasures and suggestions, hoping to provide useful reference for the further development of China's economy in the future.

KEYWORDS

Internet technology, Internet celebrity, E-commerce, Internet celebrity economy

CITE THIS PAPER

Li Beibei. Analysis on the Marketing Mode and Economic Development Trend of Internet Celebrities in the Era of We Media. Industrial Engineering and Innovation Management (2021) 1: 7-11. DOI: http://dx.doi.org/10.23977/ieim.2021.040202.

REFERENCES

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