Author(s)

Haoxiang Wang ¹, Fang Fu ², Shuang Xu ¹, Tong Li ¹

Affiliation(s)

¹ Hefei Cancer Hospital, Chinese Academy of Sciences, Hefei, 230031, China
² Institute of Health and Medical Technology, Hefei Institutes of Physical Science, Chinese Academy of Sciences, Hefei, 230031,China

Corresponding Author

Haoxiang Wang

ABSTRACT

This study aims to explore the path and practical effects of brand culture construction in cancer specialized hospitals under the single-disease specialty center model, so as to provide references for the high-quality development of similar hospitals. Taking the construction practice of the "One Center, One Feature" series of specialty centers at Hefei Cancer Hospital, Chinese Academy of Sciences as the research object, this paper analyzes the brand construction logic and implementation path from five dimensions, namely discipline layout, technical system, collaboration mechanism, medical-research integration, and service culture. Through the establishment of 11 single-disease cancer specialty centers, the hospital has formed a differentiated "one center, one feature" brand matrix, in which MDT serves as the core quality support, characteristic technologies act as the core identifier, medical-research integration functions as the innovation driver, and whole-cycle services constitute the cultural core; on this basis, the hospital has achieved coordinated improvement in clinical efficacy, disciplinary influence, and patient satisfaction. The findings indicate that the brand construction model, which takes single-disease specialty centers as the carrier, MDT collaboration as the core, characteristic technologies as the support, medical-research integration as the driver, and patient needs as the orientation, can effectively enhance the core competitiveness and brand value of cancer specialized hospitals, and offer practical references for optimizing China's cancer specialized medical service system.

KEYWORDS

Cancer specialized hospital; Single-disease specialty center; Multi-disciplinary treatment (MDT); Brand construction; Medical-research integration; Whole-cycle service

CITE THIS PAPER

Haoxiang Wang, Fang Fu, Shuang Xu, Tong Li. Practice and Exploration of Brand Construction in Cancer Specialized Hospitals Driven by Single-Disease Specialty Centers——A Case Study of "One Center, One Feature" Initiative at Hefei Cancer Hospital, Chinese Academy of Sciences. MEDS Clinical Medicine (2026). Vol. 7, No. 4, 1-8. DOI: http://dx.doi.org/10.23977/medsc.2026.070401.

REFERENCES

[1] Zeng X J. Breaking Walls: From Departments to Diseases[J]. China Hospital CEO, 2026(6): 42-45.
[2] Gao Y, Shao Y C, Su M Z, Sun X J. Advances in the Research of Multidisciplinary Team Cooperative Diagnosis and Treatment Model for Cancer Patients[J]. Chinese Hospital Management, 2019, 39(3): 34-37.
[3] Li Y F, Zhang Z Q, Wang H, et al. Establishing a tumor-specific center to enhance multidisciplinary cancer care in a general hospital: A model for clinical quality and innovation[J]. Frontiers in Oncology, 2025, 15: 1793539. 
[4] Yu D, Dong T, Qian Z X. Specialization Discipline Reform Promoting Hospital Strategy Development: Practice of Discipline Construction in Xiangya Hospital Affiliated to Central South University[J]. Chinese Hospitals, 2017, 21(10): 46-49.
[5] Kesson E M, Allardice G M, George W D, et al. Effects of multidisciplinary team working on breast cancer survival: retrospective, comparative, interventional cohort study of 13 722 women[J]. BMJ, 2012, 344: e2718.

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