Author(s)

Chenxu Liao ¹, Yongquan Li ¹, Jingwei Wu ¹, Xinyu Wu ¹, Yike Zhu ¹, Mengying Chen ¹

Affiliation(s)

¹ College of Teacher Education, Quzhou University, Quzhou, 324000, Zhejiang, China

Corresponding Author

Chenxu Liao

ABSTRACT

Against the backdrop of the integration of transportation and tourism and the coordinated promotion of rural revitalization, outdoor micro post stations along tourist highways are becoming key nodes connecting "transportation lines" and "rural points", and their operational effectiveness directly affects the experience of highway tourism and the shared development of rural areas along the route. This article takes the "95 Route" jointly built by Zhejiang, Anhui, Fujian, and Jiangxi provinces as a case study. Based on the evaluation of tourism highway service systems, outdoor recreational facilities, and rural public services, the connotation and functional positioning of rural outdoor micro post stations are defined. Following the principles of scientificity, operability, economy, and reliability, an operational effectiveness evaluation index system consisting of 5 criteria layers and 22 indicator layers is constructed, including facility support, service supply, operation management, experience perception, and ecological sustainability; Using the Analytic Hierarchy Process (AHP) to determine weights and the Fuzzy Comprehensive Evaluation method for measurement, combined with typical stations along the "95 Route" for empirical analysis, the IPA four quadrant model is used to identify operational advantages and shortcomings. Research has shown that service supply and experience perception are the core dimensions that determine the operational effectiveness of micro post stations, while operational management and ecological sustainability are relatively prominent shortcomings; Based on this, five improvement paths are proposed: multi subject linkage, flexible configuration, digital empowerment, ecological operation, and expanding composite service scenarios.

KEYWORDS

Rural outdoor micro post station; Operational effectiveness evaluation; Indicator system; 95 Route; Integration of Transportation and Tourism

CITE THIS PAPER

Chenxu Liao, Yongquan Li, Jingwei Wu, Xinyu Wu, Yike Zhu, Mengying Chen. Construction and Empirical Study of Evaluation Index System for the Operation Effectiveness of Rural Outdoor Micro Post Stations——Taking the "95 Route" as an Example. Tourism Management and Technology Economy (2026). Vol. 9, No. 1, 100-111. DOI: http://dx.doi.org/10.23977/tmte.2026.090112.

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