Making Sailing Possible Beyond the Coast: Scene Novelty, Scene Fit, and Tourist Value in Highland Lake Sailing Tourism
DOI: 10.23977/tmte.2026.090106 | Downloads: 0 | Views: 40
Author(s)
Lingling Cheng 1
Affiliation(s)
1 School of Tourism Management, Kunming University, Kunming, Yunnan Province, 650214, China
Corresponding Author
Lingling ChengABSTRACT
Sailing tourism is conventionally associated with coastal and marine settings, yet inland lakes are increasingly developed as sites for water-based sport tourism. This study examines how sailing becomes experientially possible in a non-coastal highland lake destination. Drawing on survey data from 396 visitors who participated in sailing tourism at Fuxian Lake, Yunnan, China, we develop and test a scene-based mechanism linking scene novelty, scene fit, perceived value, and satisfaction/re-participation intention. The findings show that novelty is important but insufficient. Tourists form positive evaluations when the distinctiveness of highland lake sailing is translated into perceived compatibility with the lake landscape, destination atmosphere and leisure identity. Perceived value further emerges as the strongest proximal predictor of satisfaction and behavioral intention. The study contributes to blue tourism and sport tourism research by conceptualizing non-coastal water sport tourism as the recontextualization of a coastal sport script within an inland lacustrine scene.
KEYWORDS
Highland Lake Tourism, Sailing Tourism, Water Sport Tourism, Scene Novelty, Scene Fit, Perceived Value, Fuxian LakeCITE THIS PAPER
Lingling Cheng. Making Sailing Possible Beyond the Coast: Scene Novelty, Scene Fit, and Tourist Value in Highland Lake Sailing Tourism. Tourism Management and Technology Economy (2026). Vol. 9, No. 1, 50-57. DOI: http://dx.doi.org/10.23977/tmte.2026.090106.
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