Author(s)

Zhanhui Wang ¹, Jiaxian Jin ¹, Yanyu Wu ¹, Xinyi Zhang ¹, Yi Gao ¹, Fuyu Xue ¹, Yuanyuan Shen ¹, Bin He ¹

Affiliation(s)

¹ Taizhou University, Taizhou, China

Corresponding Author

Bin He

ABSTRACT

This paper analyzes the integration and development of cultural tourism in Taizhou, Jiangsu Province, revealing the current status of resource integration, industrial convergence, and the revitalization of cultural heritage in Taizhou's cultural tourism industry. It identifies issues such as insufficient depth of resource integration and coexistence of homogenized competition, dual bottlenecks of market and technology in industrial convergence innovation, and the risk of over-commercialization in the revitalization of cultural heritage. Corresponding targeted suggestions are proposed, including: solving the problem of resource integration to achieve distinctive coordinated development; breaking through the dilemma of industrial convergence to create a sustainable profit model; standardizing the revitalization of cultural heritage to protect its core values; and strengthening policy implementation to deepen regional collaborative cooperation. These suggestions aim to provide reference or guidance for the optimized development of the cultural tourism industry.

KEYWORDS

Cultural tourism integration, Multidimensional coordination, Resource integration, Policy support

CITE THIS PAPER

Zhanhui Wang, Jiaxian Jin, Yanyu Wu, Xinyi Zhang, Yi Gao, Fuyu Xue, Yuanyuan Shen,  Bin He. Research on the Current Situation and Countermeasures of Integrated Development of Cultural Tourism Industry—Taking Taizhou, Jiangsu Province as an Example. Tourism Management and Technology Economy (2026). Vol. 9, No. 1, 42-49. DOI: http://dx.doi.org/10.23977/tmte.2026.090105.

REFERENCES

[1] Zhan Shaowen, Huang Xin. The connotation, logic and path innovation of the deep integration of culture and tourism [J/OL]. China Economic Net, 2024-08-26. http://views.ce.cn/view/ent/202408/26/t20240826_39117099.shtml.
[2] Taiyuan People's Congress Standing Committee. Taiyuan People's Congress Standing Committee Resolution on Deepening the Integration of Culture and Tourism to Promote High-quality Development of Tourism [EB/OL]. (2024-12-31).https://tzrd.taizhou.gov.cn/jyjd/art/2025/art_a237c58a5b7c445e88cc32e5e8ff406a.html.
[3] Taizhou Culture, Radio, Television and Tourism Bureau. "The Taizhou tourism market during the Qingming holiday is booming with both supply and demand, safe and orderly." Taizhou Culture, Radio, Television and Tourism Bureau, April6, 2025.https://wgl.taizhou.gov.cn/gzdt/art/2025/art_c101e30be0304c9d883c31e4b18b7412.html.
[4] Taizhou Municipal Committee of the China Democratic League. Revitalizing "Taizhou Impression" to promote high-quality development of cultural and tourism industry [EB/OL]. Taizhou Municipal People's Government, 2025-01-02. https://zx.taizhou.gov.cn/jyll/taxd/art/2025/art_e4f90e6b730a43868546f25b40c05ca3.html.
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[6] Jiangsu Provincial SASAC. Taizhou Culture and Tourism Group: Early Tea Industry Leads New Trends in Cultural Economy [EB/OL]. Jiangsu Provincial SASAC, 2024-11-07. https://jsgzw.jiangsu.gov.cn/art/2024/11/7/art_11709_11411141.html.
[7] Taizhou Bureau of Statistics.2023 Taizhou National Economic and Social Development Statistical Bulletin [EB/OL]. Taizhou People's Government, 2024-03-14. https://tjj.taizhou.gov.cn/xxgk/fdzdgknr/tjxx/tjgb/art/2024/art_71df1b6d1ab64e7c95aafeaaa4f53fe8.html.
[8] Jiangsu Provincial SASAC. Taizhou Culture and Tourism Group: Gathering Talent to Build the Foundation of Development [EB/OL]. Jiangsu Provincial SASAC, 2025-03-10. https://jsgzw.jiangsu.gov.cn/art/2025/3/10/art_11709_11505903.html. 

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