Author(s)

Liao Yanzhi ¹, Luo Yiling ¹, Yi Fengjiao ¹, Cui Yuan ¹

Affiliation(s)

¹ Kunming University of Tourism, Yunnan, Kunming, China

Corresponding Author

Luo Yiling

ABSTRACT

Residents are core stakeholders in the tourism community, and their perception of equity directly influences attitudes and behavioral tendencies towards tourism support. Community trust is the spiritual bond that connects residents, and perception of equity and trust are crucial for stimulating community tourism participation and enhancing people's well-being. Given the fragile ecology of Yulong Snow Mountain, efficient tourism participation by residents is a strong support for the sustainable development of the community. This study selects Jiazi Village in Yulong County, Lijiang as the case location and uses a structural equation model to focus on whether and what driving relationship exists between perceived equity for community trust and community tourism participation. The study found that: ① Perception of equity has a significant positive impact on community tourism participation and community trust; ② Community trust has a significant positive impact on community tourism participation; ③ Community trust mediates between perception of equity and community tourism participation. The study suggests optimizing the tourism revenue distribution mechanism, strengthening the community trust system, stimulating the intrinsic motivation of residents to participate in tourism, promoting high-quality development of tourism communities, and providing theoretical basis and practical guidance for tourism community governance. 

KEYWORDS

Tourism community; Fair perception; Community trust; Community tourism engagement

CITE THIS PAPER

Liao Yanzhi, Luo Yiling, Yi Fengjiao, Cui Yuan. The Resolution of the Predicament of Blood Transfusion Assistance and the Stimulation of Tourism Community Participation: From the Perspective of Fairness Perception and Community Trust. Tourism Management and Technology Economy (2026). Vol. 9, No. 1, 23-34. DOI: http://dx.doi.org/10.23977/tmte.2026.090103.

REFERENCES

[1] Xu Xing 'an, Sun Fengzhi, Wang Lilei. A Study on the Impact of Residents' Perceived Equity on Community Participation in Tourism Development: From the Perspective of Community Identity [J]. Population, Resources and Environment of China, 2015, 25(12):113-120.
[2] Vyasha H ,Tembi T ,Jarkko S . Ecotourism and Community Development in Cameroon: The Nexus Between Local Participation and Trust in Government [J]. Tourism Planning & Development, 2022, 19 (2): 164-185.
[3] Burg E ,Oorschot E K . Cooperating to Commercialize Technology: A Dynamic Model of Fairness Perceptions, Experience, and Cooperation [J]. Production and Operations Management, 2013, 22 (6): 1336-1355.
[4] Zhang Yaoyi. Research on the Participation and Development Model and Benefit Distribution Mechanism of Rural Tourism Communities [J] Agricultural Economy, 2017, (03):65-66.
[5] Bojie W ,Siyuan H ,Qingwen M , et al. Influence of Residents' Perception of Tourism's Impact on Supporting Tourism Development in a GIAHS Site: The Mediating Role of Perceived Justice and Community Identity [J]. Land, 2021, 10 (10): 998-1008. 
[6] Zhuang Shurong, Du Fangjuan, Ye Shian. A Study on Tourism Poverty Alleviation and Spatial Justice from the Perspective of Multidimensional Poverty: A Case Study of the Shibing Karst World Heritage Site Community in Guizhou [J]. Human Geography,2020,35(02):32-38.
[7] Chai Shousheng, Zhang Xuechang, Long Chunfeng. Research on the Mechanism of the Impact of Social Justice Perception on Scenic Area-Community Conflict: Based on the Mediating effect of Government Trust [J]. Economic Issues, 2024,(03):113-120.
[8] Fang Yaqin. Network, Identity and Norms: The Formation Mechanism of Community Trust: A Case Study of Three Different Types of Communities [J]. Academic Forum, 2015, 38(03):89-96.
[9] Shi Shaohua, Li Xiang, Wu Taiyue. Analysis of the Effects of Power and Trust on Residents' Participation in Tourism Development from the Perspective of Social Exchange: A Case Study of the Qianmen Community in Beijing [J]. Regional Research and Development, 2017, 36(05):127-133.
[10] Sunkar A ,Santosa Y . Biodiversity conservation at Betung Kerihun National Park: the positive role of customary law in mitigating a local community trust deficit [J]. IOP Conference Series: Earth and Environmental Science, 2018, 196 (1): 012024-012036.
[11] He Zhifeng, Zhang Wangcheng. An empirical analysis of the Social Trust Function of Volunteer service [J]. China Youth Social Sciences,2020,39(02):88-96.
[12] Guo Zhaofeng, Li Dan, Liu Yong, et al. Exchange, Trust and Support: A Study on the Influencing Factors of Mountain Tourism Support in Ethnic Communities [J]. Journal of Sichuan Tourism College, 2025, (02): 83-93.
[13] Cai R ,Chi Q G C ,Chiappa D G . How Sense of Community and Social Environment Influence residents' Subjective Well-Being? Moderating Role of Trust [J]. International Journal of Hospitality & Tourism Administration, 2025, 26 (3): 457-482. 
[14] Gautam V ,Bhalla S . How Residents' Perceived Justice and Emotional Solidarity Interact With Their Quality of Life and Support for Tourism Development? [J]. International Journal of Tourism Research, 2024, 26 (5): e2739-e2748.
[15] Tang Jing, Hou Huayi, Yang Youbao. Does perception of fairness affect the environmental responsibility behavior of residents in tourist destinations? -- An Empirical Study Based on Xijiang Thousand Households Miao Village [J]. Journal of Central South University of Forestry and Technology (Social Sciences Edition), 2024,18(02):83-92.
[16] He Xuehuan, Hu Dongbin, Su Lujun. Tourist destination perceived equity, relationship quality and environmental responsibility behavior [J]. Journal of Tourism, 2018, 33(09):117-131.
[17] S. O R ,L. I J ,Andrew B , et al. Experimental evidence for conservation conflict interventions: The importance of financial payments, community trust and equity attitudes [J]. People and Nature, 2020, 3 (1): 162-175. 
[18] Zhu Yanping, Lin Weiling, Zhang Zheng, et al. Research on the effects of perceived equity and relationship quality on Green Production behavior of tea farmers [J]. Acta Agriculturae jiangxi,2022,34(07):190-198.
[19] Zhao Jingjing, Ge Yanxiang, Li Ying. Fairness perception, social trust and public participation behavior in watershed ecological compensation [J]. China Population, Resources and Environment,2023,33(06):196-205.
[20] Liang Hui, Deng Yi. Multi-stakeholder Governance of Tourism Communities in China's National Parks: Based on a Trust Framework [J]. Journal of Hubei University of Economics, 2018,16(01):60-69.
[21] Hu Li, Ge Jian, Gong Jian. Research on the Mechanism of the Impact of National Park Residents' Perceived Tourism Impact on Tourism Development Support: Based on the Moderating role of residents' Trust [J]. Forestry Economics, 2023,45(04):48-64.
[22] Kim S J ,Gim J ,Kim H . Exploring the Impact of Government Trust on Tourism Development Support: A Study From the Residents' Viewpoint [J]. International Journal of Tourism Research, 2025, 27 (4): e70097-e70109. 
[23] Yang Xingzhu, Lu Lin, Wang Qun. Structure model of farmers' Participation in Tourism Decision-making Behavior and its application [J]. Acta Geographica Sinica,2005,(06):50-62.
[24] Schreiber J B , Nora A , Stage F K ,et al.Reporting Structural Equation Modeling and Confirmatory Factor Analysis Results: A Review[J].Journal of Educational Research, 2006, 99(6):323-338.

Sponsors, Associates, and Links

---

• Information Systems and Economics
  
  
• Accounting, Auditing and Finance
  
  
• Industrial Engineering and Innovation Management
  
  
• Journal of Computational and Financial Econometrics
  
  
• Financial Engineering and Risk Management
  
  
• Accounting and Corporate Management
  
  
• Social Security and Administration Management
  
  
• Population, Resources & Environmental Economics
  
  
• Statistics & Quantitative Economics
  
  
• Agricultural & Forestry Economics and Management
  
  
• Social Medicine and Health Management
  
  
• Land Resource Management
  
  
• Information, Library and Archival Science
  
  
• Journal of Human Resource Development
  
  
• Manufacturing and Service Operations Management
  
  
• Operational Research and Cybernetics