Author(s)

Lulu Zhang ¹, Xinyi Wang ¹, Huan Fang ¹, Jie Wang ¹, Jun Zheng ¹

Affiliation(s)

¹ College of Teacher Education, Quzhou University, Quzhou, Zhejiang, China

Corresponding Author

Lulu Zhang

ABSTRACT

From the perspective of cultural inheritance, this paper focuses on the traditional costumes and silver jewelry crafts of the SHE ethnic group, exploring their cultural connotations, inheritance dilemmas and diversified promotion paths. The traditional SHE costumes represented by the Phoenix Costume are unique in shape and exquisite in patterns, while the SHE silver jewelry crafts characterized by manual forging are exquisite in craftsmanship and rich in implied meanings. Both carry the historical memory, totem beliefs and national aesthetics of the SHE people, serving as important traditional cultural symbols of the SHE ethnic group. At present, the inheritance of SHE costumes and silver jewelry is confronted with dilemmas such as a fault in skill inheritance, weak willingness of young people to inherit, insufficient practicality of traditional styles, neglect of national characteristics in product replicas, single promotion channels and low market recognition. Based on the above dilemmas, this paper takes Muchuan SHE Ethnic Township in Longyou County, Quzhou City as an example to deeply analyze the current inheritance status and practical difficulties of SHE traditional costumes and silver jewelry crafts in this area, and puts forward targeted innovative design paths and diversified promotion paths from the perspective of cultural inheritance. These paths include consolidating localized basic protection, promoting life-oriented design improvement, carrying out low-cost diversified innovation, building characteristic IPs combined with folk activities, conducting multi-channel publicity via the Internet, and developing characteristic research and study courses. These countermeasures aim to balance traditional protection and popular innovation, help the SHE costumes and silver jewelry achieve renewal and activated inheritance, and safeguard the cultural roots of ethnic minorities.

KEYWORDS

SHE costumes; SHE silver jewelry; Cultural inheritance

CITE THIS PAPER

Lulu Zhang, Xinyi Wang, Huan Fang, Jie Wang, Jun Zheng. An Analysis of the Cultural Implications, Inheritance Dilemmas and Innovative Promotion Paths of SHE Ethnic Traditional Costumes and Silver Jewelry Crafts from the Perspective of Cultural Inheritance. Journal of Sociology and Ethnology (2026). Vol. 8, No.1, 128-137. DOI: http://dx.doi.org/10.23977/jsoce.2026.080117.

REFERENCES

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