Author(s)

Huanhuan Feng ¹, Lingli Wang ¹, Yuting Wu ²

Affiliation(s)

¹ School of Foreign Languages, Jingdezhen Vocational University of Art, Jingdezhen, Jiangxi, China
² School of Finance, Economics and Law, Jingdezhen Vocational University of Art, Jingdezhen, Jiangxi, China

Corresponding Author

Huanhuan Feng

ABSTRACT

Amid the convergence of digital transformation, platformized cultural production, and generative AI, foreign language education in vocational universities must be reimagined not as a peripheral pursuit of general proficiency, but as strategic infrastructure for cultural-industrial upgrading. It should cultivate hybrid professionals capable of intercultural mediation, multilingual branding, digital storytelling, and cross-sector collaboration across cultural, technological, and commercial domains. Jingdezhen, a historic ceramic center and UNESCO Creative City of Crafts and Folk Art, offers an especially illuminating case. Its ceramic industry now reaches far beyond artisanal production to encompass tourism, museum communication, digital platforms, creative entrepreneurship, cross-border marketing, and the global circulation of cultural narratives. Drawing on interdisciplinary scholarship, this article argues that foreign language education should become industry-embedded, multimodal, AI-assisted, and culturally grounded. It identifies five principal pathways of value creation: knowledge translation, intercultural mediation, digital storytelling, trade and tourism communication, and platform-enabled creative collaboration. It also proposes a curriculum focused on ceramic heritage interpretation, exhibition discourse, workshop explanation, e-commerce communication, and multilingual digital branding. Ultimately, foreign language education in Jingdezhen is most consequential when it mediates between ceramic heritage, digital communication, and global cultural-economic participation.

KEYWORDS

Vocational Universities; Foreign Language Education; Jingdezhen; Ceramic Cultural Industry; Multimodal Large Language Models; Cultural And Creative Industries; Digital-Intelligence Era

CITE THIS PAPER

Huanhuan Feng, Lingli Wang, Yuting Wu. Empowering Jingdezhen's Ceramic Cultural Industry: Foreign Language Education in Vocational Universities in the Age of Digital Intelligence. Advances in Vocational and Technical Education (2026). Vol. 8, No.1, 102-112. DOI: http://dx.doi.org/10.23977/avte.2026.080114.

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