Author(s)

Kang Wang ¹

Affiliation(s)

¹ School of Economics and Management, Jiangxi Agricultural University, Nanchang, 330045, China

Corresponding Author

Kang Wang

ABSTRACT

Improving rural living environments is a crucial task in implementing the rural revitalization strategy, with its effectiveness largely dependent on villagers' willingness to participate and their behavioral responses. Based on field survey data from 652 households across 28 administrative villages in 8 counties/cities of Jiangxi Province, this study employs descriptive statistics, chi-square tests, and multiple ordered logistic regression models to systematically examine villagers' perceptions of living environment improvement initiatives, their participation intentions, and the factors influencing these attitudes. Findings reveal: Current overall awareness of living environment improvement among villagers remains low, with over one-third lacking basic understanding. Gender, education level, political affiliation, and health status significantly influence awareness levels, placing women, less-educated individuals, ordinary villagers, and those in poorer health at higher risk of falling into "awareness gaps." Although villagers generally express high participation willingness, their behavioral decisions are driven by both policy incentives and subjective perceptions. Non-economic incentives like honorary awards significantly boost participation enthusiasm, while stronger agreement with the statement "participation benefits health" correlates with higher participation willingness. Therefore, it is recommended to enhance the precision and accessibility of policy communication, leverage the exemplary role of model groups such as CPC members and youth, incorporate improvement efforts into village regulations, and establish a long-term mechanism centered on health-oriented principles. This will facilitate a shift in governance from "external promotion" to "internal motivation," comprehensively enhancing the sustainability of rural living environment management.

KEYWORDS

Living Environment Improvement; Villager Participation Willingness; Cognitive Status

CITE THIS PAPER

Kang Wang, A Study on Villagers' Participation in Rural Environment Improvement and Its Influencing Factors from the Perspective of Rural Revitalization: A Case Study of 652 Farmhouse Households in 8 Counties and Cities of Jiangxi Province. Population, Resources & Environmental Economics (2025) Vol. 6: 30-38. DOI: http://dx.doi.org/10.23977/pree.2025.060205.

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