Author(s)

Jinsong Chen ¹, Xue Su ¹

Affiliation(s)

¹ School of Business Administration, Guizhou University of Finance and Economics, 550025, Guiyang, Guizhou, China

Corresponding Author

Jinsong Chen

ABSTRACT

The aim of this study is to identify the main perspectives and contexts of the use of the term "value co-creation" in business and management present in web of science databases. Bibliometric analysis identifies the most cited articles by other authors, their citations and co-citations, thus defining the network of authors and journals and their respective similarities (clustering). Therefore, this paper visualizes value co-creation based on cite space, and the results show that the study of value co-creation has gradually become a research hotspot in recent years and has been published in major marketing journals, which suggests that the study of value co-creation is of great significance.

KEYWORDS

Value Co-Creation; Cite Space; Co-Citation Network

CITE THIS PAPER

Jinsong Chen, Xue Su, Literature Review on Value Co-Creation: Visualization and Analysis Based on Citespace. Information and Knowledge Management (2025) Vol. 6: 126-130. DOI: http://dx.doi.org/10.23977/infkm.2025.060117.

REFERENCES

[1] Norman, D.A. Cognition in the Head and in the World: An Introduction to the Special Issue on Situated Action. Cognitive science 1993, 17, 1–6.
[2] Mingione, M.; Leoni, L. Blurring B2C and B2B Boundaries: Corporate Brand Value Co-Creation in B2B2C Markets. Journal of Marketing Management 2020, 36, 72–99.
[3] Morgan, N.A. Marketing and Business Performance. J. of the Acad. Mark. Sci. 2012, 40, 102–119.
[4] Claro, D.P.; Claro, P.B.O. Collaborative Buyer–Supplier Relationships and Downstream Information in Marketing Channels. Industrial Marketing Management 2010, 39, 221–228.
[5] Franklin, D.; Marshall, R. Adding Co-Creation as an Antecedent Condition Leading to Trust in Business-to-Business Relationships. Industrial Marketing Management 2019, 77, 170–181.
[6] Vargo, S.L.; Lusch, R.F. Evolving to a New Dominant Logic for Marketing. Journal of marketing 2004, 68, 1–17.
[7] Grönroos, C.; Voima, P. Critical Service Logic: Making Sense of Value Creation and Co-Creation. Journal of the academy of marketing science 2013, 41, 133–150.
[8] Ramaswamy, V.; Ozcan, K. Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications. Journal of Marketing 2018, 82, 19–31.

Sponsors, Associates, and Links

---

• Journal of Language Testing & Assessment
  
  
• Military and Armament Science
  
  
• Media and Communication Research
  
  
• Journal of Human Movement Science
  
  
• Art and Performance Letters
  
  
• Lecture Notes on History
  
  
• Lecture Notes on Language and Literature
  
  
• Philosophy Journal
  
  
• Science of Law Journal
  
  
• Journal of Political Science Research
  
  
• Journal of Sociology and Ethnology
  
  
• Advances in Broadcasting