Author(s)

Meichao Xiang ¹, Tachakorn Wongkumchai ²

Affiliation(s)

¹ MBA, Faculty of Management Science, Dhonburi Rajabhat University, Bangkok, Thailand
² Faculty of Management Science, Dhonburi Rajabhat University, Bangkok, Thailand

Corresponding Author

Meichao Xiang

ABSTRACT

This study examines key factors affecting big data technology adoption in financial management through a case study of Chongqing Aiyouping E-commerce. Findings reveal multi-level influences: Technically, challenges include technology complexity and analytical skill requirements; Organizationally, management support, culture, and employee skills prove crucial; Environmentally, policy changes, competition, and customer demands significantly impact adoption. Aiyouping succeeded through tech infrastructure development, talent cultivation, cultural optimization, and policy adaptation, enhancing financial decision-making and risk management. However, persistent challenges include data security, update costs, and talent shortages. The research provides practical insights and theoretical support for big data implementation in financial management.

KEYWORDS

Financial Management; Big Data Technology; Adoption Factors; Aiyouping e-Commerce Company; Technical Complexity

CITE THIS PAPER

Meichao Xiang, Tachakorn Wongkumchai, Factors Influencing the Adoption of Big Data Technology in Financial Management: A Case Study of Aiyoupin E-commerce Company in Chongqing Municipality, China. Accounting, Auditing and Finance (2025) Vol. 6: 76-85. DOI: http://dx.doi.org/10.23977/accaf.2025.060111.

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