Author(s)

Zhengpeng Li ¹

Affiliation(s)

¹ Hangzhou Dunen Medical Laboratory Co., Ltd, Hangzhou, Zhejiang, 310012, China

Corresponding Author

Zhengpeng Li

ABSTRACT

Under the background of global economy, enterprise marketing strategy is facing unprecedented challenges and opportunities. This paper aims to explore how to formulate and implement effective marketing strategies from a global perspective to help enterprises gain competitive advantages in the global market. In this paper, the global marketing environment is deeply analyzed, including global economic environment, cultural environment and competitive environment, which provides a basis for strategic formulation. This paper selects several successful cases of global marketing strategy for analysis, including the globalization strategy of multinational companies and the expansion strategy of emerging markets. Through research, the successful factors and lessons of these cases are extracted, and then the challenges and countermeasures of global marketing strategy are discussed. The research shows that a successful global marketing strategy needs accurate market positioning, differentiated marketing mix strategies and effective implementation and management. If enterprises want to be invincible in the global market, they must constantly learn and innovate to adapt to the changing market environment.

KEYWORDS

Global marketing; Strategy formulation; Environmental analysis; Continuous innovation

CITE THIS PAPER

Zhengpeng Li, Exploration of Marketing Strategies for Enterprise Management from a Global Perspective. Accounting, Auditing and Finance (2025) Vol. 6: 16-20. DOI: http://dx.doi.org/10.23977/accaf.2025.060103.

REFERENCES

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