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Hotel Loyalty Promotion Mechanism Based on User Portrait

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DOI: 10.23977/tmte.2024.070325 | Downloads: 7 | Views: 181

Author(s)

He Lyuying 1,2

Affiliation(s)

1 Tourism College of Zhejiang, Hangzhou, Zhejiang, 311231, China
2 Woosong University, Daejeon, 34606, Korea

Corresponding Author

He Lyuying

ABSTRACT

The purpose of this article is to explore the promotion mechanism of hotel loyalty based on user portraits in order to cope with the fierce competition faced by the hotel industry and the diversification of consumer demand. By deeply studying the construction method of user portrait and its application in hotel loyalty promotion, this article puts forward a set of systematic strategies, aiming at improving customer satisfaction and loyalty, and then enhancing the market competitiveness of hotels. Firstly, this article reviews the related theories and research of user portrait, customer loyalty and hotel marketing, and defines the components and construction methods of user portrait. Then, through customer segmentation, personalized service, loyalty programs design and optimization, and the implementation of communication and interaction strategies, the hotel loyalty promotion mechanism based on user portraits is constructed. User portraits play an important role in enhancing hotel loyalty. Through accurate user portraits, hotels can more accurately understand customer needs and provide more personalized services, thus effectively enhancing customer loyalty. At the same time, the loyalty promotion strategy based on user portraits can also help hotels achieve accurate marketing and improve customer satisfaction and market share.

KEYWORDS

User portrait; Hotel loyalty; Customer segmentation; Personalized service; Loyalty programs

CITE THIS PAPER

He Lyuying, Hotel Loyalty Promotion Mechanism Based on User Portrait. Tourism Management and Technology Economy (2024) Vol. 7: 219-224. DOI: http://dx.doi.org/10.23977/tmte.2024.070325.

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