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Study on Consumption Demand of Domestic Tourists in Hainan Free Trade Port

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DOI: 10.23977/tmte.2024.070321 | Downloads: 4 | Views: 195

Author(s)

Yue Fu 1, Yanghua Hu 1, Yunzhe Chang 1

Affiliation(s)

1 University of International Business and Economics, Beijing, China

Corresponding Author

Yue Fu

ABSTRACT

In order to deeply understand the consumption demand of domestic tourists in Hainan Free Trade Port, we adopt the method of questionnaire to analyze the impact on tourists' tourism satisfaction from the three perspectives of tourists' familiarity with Hainan's policies on promoting consumption, the perception of Hainan's society and culture as well as the perception of Hainan's tourism public service quality; and at the same time, in view of the problems existing in Hainan's free trade port, we put forward suggestions such as diversified market positioning and pricing, increasing the protection and dissemination of local characteristics, and multi-dimensional administrative supervision, with a view to promoting the economic development of Hainan's free trade port. At the same time, to address the problems of Hainan Free Trade Port, we put forward the suggestions of diversified market positioning and pricing, increasing the protection and dissemination of local characteristics, and multi-dimensional administrative supervision, in order to promote the economic development of Hainan Free Trade Port.

KEYWORDS

Hainan Free Trade Port; Domestic Tourists; Consumption Demand; Tourism Satisfaction

CITE THIS PAPER

Yue Fu, Yanghua Hu, Yunzhe Chang, Study on Consumption Demand of Domestic Tourists in Hainan Free Trade Port. Tourism Management and Technology Economy (2024) Vol. 7: 181-190. DOI: http://dx.doi.org/10.23977/tmte.2024.070321.

REFERENCES

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[2] Yang Lin. Actively buttressing the reform of high-level opening-up system and mechanism to promote Hainan's free trade port to play an early demonstration role in Chinese-style modernization [J]. Today's Hainan. 2024 (09)
[3] Xing Di, Sun Gennian. Interactions and differences between interprovincial residents' consumption upgrading and tourism consumption structure in China[J]. Economic Geograph. 2024, 44 (03):197-208
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[5] Wu Hongyu. Analyzing the Communication Influence of Digital City Brands in China[J]. Shanghai Radio and Television Research, 2024(2):64-74.

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