Author(s)

Jiang Luo ¹

Affiliation(s)

¹ J.Luo Investment LLC, 9091 Snowden River Pkwy, Columbia, MD 21046, USA

Corresponding Author

Jiang Luo

ABSTRACT

This article examines growth strategies employed by e-commerce startups operating under resource constraints. Using Amazon and TikTok's e-commerce education as case studies, the research explores the fundamental activities, primary challenges, and coping mechanisms of e-commerce startups from their inception to growth phase. The initial stage emphasizes the importance of market analysis and positioning, product selection, supply chain management, and resource allocation. During the growth stage, the paper examines critical elements such as brand establishment, market expansion, multi-channel sales implementation, user experience enhancement, and customer relationship management. It proposes effective expansion strategies for resource-constrained environments, encompassing efficient operations, strategic collaborations, and judicious application of technological tools. Additionally, the article explores ethical dilemmas and competitive dynamics in e-commerce entrepreneurship, suggesting strategies such as establishing ethical standards, enhancing compliance management, and promoting corporate social responsibility. The successful growth trajectories of Amazon and TikTok serve as crucial guides for other e-commerce startups.

KEYWORDS

E-commerce Entrepreneurship; Limited Resources; Expansion Strategy; Supply Chain Management

CITE THIS PAPER

Jiang Luo, Strategies for Scaling E-Commerce Startups with Limited Resources: A Case Study of Amazon and TikTok E-Commerce Training. Accounting, Auditing and Finance (2024) Vol. 5: 38-48. DOI: http://dx.doi.org/10.23977/accaf.2024.050306.

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