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An Analysis on Promotion of Cultural Industry to Educational Tourism: A Case Study on the Intangible Cultural Heritage Zanhua

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DOI: 10.23977/tmte.2024.070320 | Downloads: 13 | Views: 249

Author(s)

Ting Wu 1

Affiliation(s)

1 College of Foreign Language and Trade, Guangzhou Vocational and Technical University of Science and Technology, Guangzhou, China

Corresponding Author

Ting Wu

ABSTRACT

In recent years, there has been a resurgence of vigor in the realm of Chinese traditional culture. This paper takes the distinctive folk culture known as Zanhua (hairpin with flower decoration) in the Quanzhou region as an example to analyze how the digital generation uses the new media platform to spread the intangible cultural heritage, endows it with new metaphorical meaning and empowers the traditional culture through multi-modal combination to form a new expression, thus promoting the creative transformation and sustainable development of China’s intangible cultural heritage in modern society. The cultural industry, with its vast economic potential, can help develop the corresponding Educational Tourism become an innovative form of connection between school education and off-campus education, promoting the development of comprehensive practical education.

KEYWORDS

Intangible Cultural Heritage; Zanhua; Cultural Industry; Educational Tourism

CITE THIS PAPER

Ting Wu, An Analysis on Promotion of Cultural Industry to Educational Tourism: A Case Study on the Intangible Cultural Heritage Zanhua. Tourism Management and Technology Economy (2024) Vol. 7: 175-180. DOI: http://dx.doi.org/10.23977/tmte.2024.070320.

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