An Analysis on Promotion of Cultural Industry to Educational Tourism: A Case Study on the Intangible Cultural Heritage Zanhua
DOI: 10.23977/tmte.2024.070320 | Downloads: 13 | Views: 249
Author(s)
Ting Wu 1
Affiliation(s)
1 College of Foreign Language and Trade, Guangzhou Vocational and Technical University of Science and Technology, Guangzhou, China
Corresponding Author
Ting WuABSTRACT
In recent years, there has been a resurgence of vigor in the realm of Chinese traditional culture. This paper takes the distinctive folk culture known as Zanhua (hairpin with flower decoration) in the Quanzhou region as an example to analyze how the digital generation uses the new media platform to spread the intangible cultural heritage, endows it with new metaphorical meaning and empowers the traditional culture through multi-modal combination to form a new expression, thus promoting the creative transformation and sustainable development of China’s intangible cultural heritage in modern society. The cultural industry, with its vast economic potential, can help develop the corresponding Educational Tourism become an innovative form of connection between school education and off-campus education, promoting the development of comprehensive practical education.
KEYWORDS
Intangible Cultural Heritage; Zanhua; Cultural Industry; Educational TourismCITE THIS PAPER
Ting Wu, An Analysis on Promotion of Cultural Industry to Educational Tourism: A Case Study on the Intangible Cultural Heritage Zanhua. Tourism Management and Technology Economy (2024) Vol. 7: 175-180. DOI: http://dx.doi.org/10.23977/tmte.2024.070320.
REFERENCES
[1] Forceville. (1996) Pictorial Metaphor in Advertising. London: Routledge.
[2] Howe and Strauss. (2000) Millennials Rising: The Next Great Generation. New York: Vintage Books.
[3] Kress and van Leeuwen. (1996) Reading Images: The Grammar of Visual Design. London: Routledge.
[4] Lakeoff and Johnson. (1980) Metaphors We Live by. London: The University of Chicago Press.
[5] Langacker. (1993) Reference-Point Construction. Cognitive Linguistics, 4, 1-38.
[6] Langacker. (2000) Grammar and Conceptualization. Berlin: Mouton de Gruyter, 174.
[7] Prensky. (2010) Teaching Digital Natives: Partnering for Real Learning. London: Sage Publishers.
[8] Wenxuan Sun. (2020) On the Rationality and Explanatory Power of Langacker's CRPM Diagram. Foreign Languages and Literature, 5, 84-95.
[9] Zhanzi Li and Danyun Lu. (2012) Multi-modal Semiotics: Theoretical Basis, Research Approach and Development Prospect. Foreign Languages Research, 2, 1-8.
[10] Chao News. (Posted on 20240211) Popular Zanhua: a small fishing village in southern Fujian is welcomed by public. https://baijiahao.baidu.com/s?id=1771837610543677337&wfr=spider&for=pc, (Search on 20240601).
[11] CNNIC (China Internet Network Information Center). (Posted on 20240322) 53rd Statistical Report on the Development of China's Internet Network. https://www.cnnic.net.cn/n4/2024/0322/c88-10964.html, (Search on 20240601).
[12] Qingzhou Guangdian. (Posted on 20230610) Cultural and Natural Heritage Day: Chinese Intangible Cultural Heritage. https://view.inews.qq.com/k/20230610A05XDI00?no-redirect=1&web_channel=wap&openApp=false, (Search on 20240620).
[13] Quanzhou Evening News. (Posted on 20240307) Amazing: a post-95s girl took more than a month and made hand innovative Zanhua. https://new.qq.com/rain/a/20240307A0998D00, (Search on 20240620).
[14] Xiaofei Daily. (Posted on 20240524) Win-win of Intangible Cultural Heritage and Cultural Tourism: the Spread of Zanhua in Xunpu, Quanzhou. https://www.thepaper.cn/newsDetail_forward_27492640, (Search on 20240629).
Downloads: | 10249 |
---|---|
Visits: | 265533 |
Sponsors, Associates, and Links
-
Information Systems and Economics
-
Accounting, Auditing and Finance
-
Industrial Engineering and Innovation Management
-
Journal of Computational and Financial Econometrics
-
Financial Engineering and Risk Management
-
Accounting and Corporate Management
-
Social Security and Administration Management
-
Population, Resources & Environmental Economics
-
Statistics & Quantitative Economics
-
Agricultural & Forestry Economics and Management
-
Social Medicine and Health Management
-
Land Resource Management
-
Information, Library and Archival Science
-
Journal of Human Resource Development
-
Manufacturing and Service Operations Management
-
Operational Research and Cybernetics