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Customer Relationship Management in Tourism Management and Sustainable Development of Local Economy

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DOI: 10.23977/tmte.2024.070318 | Downloads: 17 | Views: 257

Author(s)

Linshu Pu 1

Affiliation(s)

1 The University of Melbourne Grattan Street, Parkville Victoria, 3010, Australia

Corresponding Author

Linshu Pu

ABSTRACT

This paper discusses the importance of customer relationship management (CRM) in tourism and its influence on the sustainable development of local economy, it also analysed its key role in the tourism industry, including providing personalized services, enhancing Customer satisfaction and loyalty, and promoting sustainable development of the tourism industry. Then it discusses the influence of CRM on local economy from two aspects of promoting sustainable development of tourism and local economy. Finally, the paper puts forward the strategies and suggestions of implementing CRM, it includes the establishment of a comprehensive customer database, the use of CRM system for customer management, the provision of personalized tourism products and services, the establishment of multi-channel communication mechanisms, the enhancement of staff training and incentives, and the introduction of advanced technology.

KEYWORDS

Tourism; Local economy; Sustainable development; Personalized service

CITE THIS PAPER

Linshu Pu, Customer Relationship Management in Tourism Management and Sustainable Development of Local Economy . Tourism Management and Technology Economy (2024) Vol. 7: 159-164. DOI: http://dx.doi.org/10.23977/tmte.2024.070318.

REFERENCES

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[5] Wang Jian. Reflections on the development of tourism discipline and the construction of the curriculum system of tourism management major [J]. Journal of Tourism, 2008,23(3) : 5.

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