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Research on the Development Strategy of Rural Homestays: A Case Study of Changchun City

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DOI: 10.23977/tmte.2024.070315 | Downloads: 33 | Views: 354

Author(s)

Fentian Li 1, Yongjun Dong 1

Affiliation(s)

1 Computer Staff Room, Department of Basic Courses, The Tourism College of Changchun University, Changchun, Jilin, China

Corresponding Author

Fentian Li

ABSTRACT

The development of rural tourism is an important part of the rural revitalization strategy in China, which plays a positive role in developing rural economy and helping rural residents to get rid of poverty. With the rapid development of social economy and the continuous improvement of people's living standards, domestic tourists have been more and more from "One-walk-one-pass" tourism, to the "Deep experience" of the direction of tourism change, and the rich regional characteristics and historical and cultural heritage of the home more and more popular among tourists. Rural residential accommodation is a mode of industrial innovation and development in rural areas, and also an important way to promote rural revitalization. The purpose of this paper is to analyze the current situation of the development of the rural residential accommodation industry in Changchun, and to explore the development strategies to improve its quality and market competitiveness by analyzing the problems existing in the development of the rural residential accommodation industry in Changchun, at the same time to create a unique home accommodation services to attract more tourists to Changchun rural tourism, thus promoting the economy of Jilin province.

KEYWORDS

Rural Homestay; Rural Revitalization Development Strategy

CITE THIS PAPER

Fentian Li, Yongjun Dong, Research on the Development Strategy of Rural Homestays: A Case Study of Changchun City. Tourism Management and Technology Economy (2024) Vol. 7: 136-141. DOI: http://dx.doi.org/10.23977/tmte.2024.070315.

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