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The realistic dilemma and optimization strategy of Guangxi's integration of culture and tourism to promote rural revitalization

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DOI: 10.23977/tmte.2024.070313 | Downloads: 35 | Views: 323

Author(s)

Wang Xingcai 1

Affiliation(s)

1 School of Economics and Management, Guangxi Normal University, Guilin, 541006, China

Corresponding Author

Wang Xingcai

ABSTRACT

Comprehensively promoting rural revitalisation and accelerating the construction of a strong agricultural country is a major strategic plan made by China based on the strategic goal of comprehensively building a socialist modernised power, and the effective implementation of the rural revitalisation strategy cannot be separated from the strong support of the culture and tourism industry. At present, in the process of Guangxi's efforts to build a world tourist destination, although the integration of culture and tourism in promoting rural revitalisation has begun to show results, it still faces the imbalance between supply and demand structure, "elite capture", "rich people but not rich government", and crowding out effect and other realities of the dilemma, these to a certain extent, these dilemmas have hindered the pace of rural revitalisation. Aiming at the above problems, this paper proposes four optimisation strategies, namely, further optimising the supply and demand structure, expanding the consumer market, reforming the institutional mechanism, and promoting ecological reclamation, with the aim of providing useful references for the efficient implementation of Guangxi's rural revitalisation strategy.

KEYWORDS

Integration of cultural tourism, Rural revitalization, Realistic dilemma, Optimization strategy

CITE THIS PAPER

Wang Xingcai, The realistic dilemma and optimization strategy of Guangxi's integration of culture and tourism to promote rural revitalization. Tourism Management and Technology Economy (2024) Vol. 7: 118-126. DOI: http://dx.doi.org/10.23977/tmte.2024.070313.

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