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Research on the operation mode and mechanism of cross-border e-commerce enterprises under digital trade

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DOI: 10.23977/tmte.2024.070310 | Downloads: 0 | Views: 41

Author(s)

Bingyi Chen 1, Jiani Wang 2

Affiliation(s)

1 Sheffield University Management School, The University of Sheffield, Sheffield S10 2TN, United Kingdom
2 International School of Hospitality and Tourism Management, City University of Macau, Macau 999078, China

Corresponding Author

Jiani Wang

ABSTRACT

In the rapid development of digital trade today, the smooth development of foreign investment has an important role in regional development, and digital trade has a significant positive enabling effect on China's competitiveness in the field of economic development. In this paper, digital trade is divided into digital technology, cross-border trade platform, digital operation mode, etc. Based on the analysis of the dimensional level, this paper researches the cross-border e-commerce mode mechanism from multiple angles. At the same time, this paper analyzes the cross-border e-commerce enterprise development mode and motivation in the context of digital trade development in a multi-dimensional way. This paper aims to explore the development of China's cross-border e-commerce industry, with a view to providing theoretical support for the future development of traditional retail industry.

KEYWORDS

Cross-border e-commerce; digital trade; business operating model

CITE THIS PAPER

Bingyi Chen, Jiani Wang, Research on the operation mode and mechanism of cross-border e-commerce enterprises under digital trade. Tourism Management and Technology Economy (2024) Vol. 7: 83-91. DOI: http://dx.doi.org/10.23977/tmte.2024.070310.

REFERENCES

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