Author(s)

Yang Bo ¹

Affiliation(s)

¹ Beijing Huashi Zhizuo Culture Media Co., Ltd., Beijing, 102308, China

Corresponding Author

Yang Bo

ABSTRACT

With the rapid development of new media technologies, the cultural tourism industry has ushered in new opportunities for promotion. Traditional cultural tourism promotion methods are increasingly showing limitations in terms of reach and accuracy, while new media, with its efficient communication, extensive coverage, and strong interactivity, has injected new vitality into the dissemination and promotion of cultural tourism. This study, from the perspective of new media empowerment, first analyzes the application of new media in the cultural tourism industry and the challenges it faces. Subsequently, by integrating content-driven, social interaction, data-driven, and omni-channel integration strategies, a comprehensive cultural tourism promotion strategy system empowered by new media is constructed. Through typical case analysis, the effectiveness and feasibility of these strategies are validated. Furthermore, this study explores potential challenges and countermeasures during the application of new media in cultural tourism promotion, aiming to provide theoretical support and practical references for the industry’s promotion practices in the new media era. Ultimately, the study concludes that new media-based cultural tourism promotion strategies can effectively enhance the visibility and market benefits of cultural tourism brands, thereby providing significant support for the sustainable development of the cultural tourism industry.

KEYWORDS

New Media Technology; Cultural Tourism Promotion; Content-Driven; Social Interaction

CITE THIS PAPER

Yang Bo, Research on Cultural Tourism Promotion Strategies Empowered by New Media. Tourism Management and Technology Economy (2024) Vol. 7: 77-82. DOI: http://dx.doi.org/10.23977/tmte.2024.070309.

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