Author(s)

Anxing Chen ¹, Ruixin Zhao ¹, Siyue Lu ¹, Jingwen Ma ¹

Affiliation(s)

¹ School of English Lanuage & Culture, Xi'an Fanyi University, Xi'an, Shaanxi, 710105, China

Corresponding Author

Anxing Chen

ABSTRACT

The paper is based on China's cultural protection policy and the publicity, utilization, protection and development of intangible cultural heritage as the core of the project, to Jinzhong City, Shanxi Province, "Europe and Asia, 9000 miles, leading business for 500 years" as the research base. Through the development of cultural innovation and the development of 3D visual services, we will develop high-quality intangible cultural heritage projects and promote the protection and development of culture. We are committed to establishing diversified and young service products and service strategies, and combining intangible cultural heritage with new technology. Make the non-heritage industry is not only profit, but also can integrate the ancient and modern, communication refined and vulgar.The protection and development of Chinese culture require more young people to participate and strive for it, which is also the purpose of this project research. The research on the possibility of utilizing modern technology and innovation to protect and develop traditional Chinese culture will be presented in this article.

KEYWORDS

Intangible Cultural Heritage Innovation, Cultural Protection, Development Mode, Inheritance

CITE THIS PAPER

Anxing Chen, Ruixin Zhao, Siyue Lu, Jingwen Ma, Research on the Protection and Development of Culture. Journal of Sociology and Ethnology (2024) Vol. 6: 157-164. DOI: http://dx.doi.org/10.23977/jsoce.2024.060323.

REFERENCES

[1] Li Junling. Relationship between computers and human beings in the process of translation [J]. Literatures, 2012, (08):9-10.
[2] Zhu Yeqing, Wang Yunqing. Problems and prospects of the protection of Intangible cultural Heritage under the perspective of digital inheritance [J]. Humanity World, 2019, (17): 55-59. 
[3] Peng Jie. A Review of the Trinity of Culture, Language and Translating Concerning the Choice between Domestication and Foreignization [J]. Mordern Reading, 2013, (04):12.
[4] Song Xiujuan. The Cultural Differences in Cross-Gender Communication [J]. Overseas English, 2012, (08):7.
[5] Guan Xiuli. Four Levels of Cross-cultural Awareness [J]. Reading and Wirting (Educational Journal), 2008, (11):27-28.
[6] Wang Huijin. Contrastive analysis of politeness between Chinese and western in cross-cultural communication [J]. English on Campus, 2016, (07):52-53.
[7] Yang Xianping. The Cultivation of Cultural Consciousness in Intercultural Communication [J]. Academics,2019, (01):22-23
[8] Xue Jing. Barriers to Intercultural communication and strategies of Improving Intercultural communication competence [J]. Literatures,2010(12):17-18
[9] Shi Huiqing. Cultivation of College Students' Intercultural Communication Competence [J]. English On campus, 2017, (41):20-21.
[10] Zhang Junmin. Exploring the Cultivation of Intercultural Competence in Foreign Language Education [J]. Academics, 2016, (08):36-37.

Sponsors, Associates, and Links

---

• Journal of Language Testing & Assessment
  
  
• Information and Knowledge Management
  
  
• Military and Armament Science
  
  
• Media and Communication Research
  
  
• Journal of Human Movement Science
  
  
• Art and Performance Letters
  
  
• Lecture Notes on History
  
  
• Lecture Notes on Language and Literature
  
  
• Philosophy Journal
  
  
• Science of Law Journal
  
  
• Journal of Political Science Research
  
  
• Advances in Broadcasting