Author(s)

Baiyu Li ¹

Affiliation(s)

¹ Dalian Neusoft Institute of Information, No. 8, Software Park Road, Dalian, Liaoning, China

Corresponding Author

Baiyu Li

ABSTRACT

With the rise of metaverse technology and the popularity of study travel, the cultural and creative industry in Dalian is facing new development opportunities. This study aims to explore the diversified development strategies of the cultural and creative + model in Dalian to promote the innovation of cultural and creative products and enhance the consumption experience. Currently, the cultural and creative industry in Dalian mainly relies on the sales of derivatives, lacking in-depth cultural exploration and online platform support. Through the application of emerging technologies such as the metaverse, Dalian has the potential to develop more interactive and personalized cultural and creative products, such as customized experiences combined with AR technology. At the same time, the cultural and creative industry needs to strengthen brand building, deeply explore local culture, integrate intangible cultural heritage, and enhance the cultural connotation and market competitiveness of products. The exploration of cross-border cooperation models, especially cooperation with universities, will introduce fresh blood to the cultural and creative industry and promote industrial innovation and talent cultivation. This study also points out that the establishment of an online metaverse platform is crucial for expanding market influence and enhancing the city's image. The future development of the cultural and creative industry in Dalian needs to adopt a phased strategy, from brand building to the construction of the online platform and then to the deepening of cultural content, in order to achieve the comprehensive intelligent upgrading and sustainable development of the cultural and creative industry.

KEYWORDS

Metaverse, Cultural and Creative Industry, Immersive Experience

CITE THIS PAPER

Baiyu Li, Research on the Diversified Exploration in the "Cultural and Creative +" Model. Journal of Sociology and Ethnology (2024) Vol. 6: 70-75. DOI: http://dx.doi.org/10.23977/jsoce.2024.060311.

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