Education, Science, Technology, Innovation and Life
Open Access
Sign In

Research on the Diversified Exploration in the "Cultural and Creative +" Model

Download as PDF

DOI: 10.23977/jsoce.2024.060311 | Downloads: 3 | Views: 142


Baiyu Li 1


1 Dalian Neusoft Institute of Information, No. 8, Software Park Road, Dalian, Liaoning, China

Corresponding Author

Baiyu Li


With the rise of metaverse technology and the popularity of study travel, the cultural and creative industry in Dalian is facing new development opportunities. This study aims to explore the diversified development strategies of the cultural and creative + model in Dalian to promote the innovation of cultural and creative products and enhance the consumption experience. Currently, the cultural and creative industry in Dalian mainly relies on the sales of derivatives, lacking in-depth cultural exploration and online platform support. Through the application of emerging technologies such as the metaverse, Dalian has the potential to develop more interactive and personalized cultural and creative products, such as customized experiences combined with AR technology. At the same time, the cultural and creative industry needs to strengthen brand building, deeply explore local culture, integrate intangible cultural heritage, and enhance the cultural connotation and market competitiveness of products. The exploration of cross-border cooperation models, especially cooperation with universities, will introduce fresh blood to the cultural and creative industry and promote industrial innovation and talent cultivation. This study also points out that the establishment of an online metaverse platform is crucial for expanding market influence and enhancing the city's image. The future development of the cultural and creative industry in Dalian needs to adopt a phased strategy, from brand building to the construction of the online platform and then to the deepening of cultural content, in order to achieve the comprehensive intelligent upgrading and sustainable development of the cultural and creative industry.


Metaverse, Cultural and Creative Industry, Immersive Experience


Baiyu Li, Research on the Diversified Exploration in the "Cultural and Creative +" Model. Journal of Sociology and Ethnology (2024) Vol. 6: 70-75. DOI:


[1] Wei Jinglin. "Cultural Tourism +" Igniting Multiple Industries [N]. Quanzhou Evening News, 2024-03-12(012).
[2] Zhao Fangtian, Qiao Shubei. Practice and Reflection on the Integrated Design of Cultural and Creative Products and Tourism Experience [J]. Shanghai Packaging, 2023, (06): 130-132. DOI: 10.19446/j.cnki.1005-9423.2023.06.042.
[3] Wei Wei, Hu Dahai. The Innovative Path of Publishing Cultural Creativity under the Background of Cross-border Integration [J]. Journal of Editorship, 2022, (06): 21-26.
[4] Song Zhenfu, Chen Peng. A Discussion on the Cross-border Design of Intangible Cultural Heritage Cultural Creativity - Taking Taohuawu Woodblock New Year Pictures in Suzhou as an Example [J]. Journal of Ocean University of China (Social Sciences Edition), 2022, (S1): 173-180. DOI: 10.16497/j.cnki.1672-335X.2022S0033.
[5] Wang Duyi. Shanghai-style Intangible Cultural Heritage Creates Smart Cultural Creativity and Cross-border Technology [J]. Middle School Science and Technology, 2022, (12): 34-39.
[6] Zhu Xiaolin. The Value Significance and Implementation Path of Metaverse Enabling the Inheritance and Development of Chinese Excellent Traditional Culture [J]. Journal of Hubei University of Economics (Humanities and Social Sciences Edition), 2024, 21(04): 112-116.
[7] Gong Xiaoxuan. Research on the Design of Museum Digital Cultural and Creative Promotion in the Context of the Metaverse [J]. Popular Literature, 2024, (07): 37-39. DOI: 10.20112/j.cnki.ISSN1007-5828.2024.07.013.
[8] Xie Xuefang, Zhang Jiashu. Research on the Innovation Path of Chinese-style Cultural and Museum Metaverse [J]. Fujian Forum (Humanities and Social Sciences Edition), 2024, (04): 18-29.
[9] Zhao Xigang, Qian Kangyi. Museum Digital Cultural and Creative in the Vision of the Metaverse [J]. Chinese Art, 2024, (01): 97-99.
[10] Lu Wanqi. The Integration and Development Path of Scientific and Technological Innovation and Cultural and Creative Industry [J]. News Sentinel, 2023, (24): 76-78.

All published work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © 2016 - 2031 Clausius Scientific Press Inc. All Rights Reserved.