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A Study on Linguistic Landscape of Zibo from the Multimodal Perspective

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DOI: 10.23977/jsoce.2024.060309 | Downloads: 10 | Views: 161


Wang Xianzhi 1, Ji Yanan 2


1 International Cooperation Department, North China University of Science and Technology, Tangshan, Hebei, 063210, China
2 College of Foreign Languages, North China University of Science and Technology, Tangshan, Hebei, 063210, China

Corresponding Author

Wang Xianzhi


Linguistic landscape is an important way to understand a city. Multimodal linguistic landscape is rich in forms and highly interactive. Based on the classification and induction of the linguistic landscape of Zibo commercial street, the paper analyzes the characteristics of the linguistic landscape of Eight Major Bureaus Grocery Market by using the theoretical framework of place semiotics and the principles of linguistic landscape construction from a multi-modal perspective. According to the research, Zibo's multimodal linguistic landscape is not rich, the multimodal modes distribution of private signs is richer and more diverse, and the number of multimodal linguistic landscapes is large. The government encourages the masses to actively participate in the construction of Zibo's image. In order to establish a good city image and highlight the characteristics of Zibo, this paper puts forward reasonable suggestions for non-standard language use and the lack of multilingual in the linguistic landscape of Eight Major Bureaus Grocery Market of Zibo. How to make the linguistic landscape help the scientific and standardized construction of the city is the future focus.


Multimodal; linguistic landscape; commercial streets; Zibo


Wang Xianzhi, Ji Yanan, A Study on Linguistic Landscape of Zibo from the Multimodal Perspective. Journal of Sociology and Ethnology (2024) Vol. 6: 56-63. DOI:


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