Author(s)

Qi Wang ¹, Zerun Luo ¹

Affiliation(s)

¹ Department of Exhibition Economy and Management, Xianda College of Economics & Humanities, Shanghai International Studies University, Dong Tiyuhui Rd, Shanghai, China

Corresponding Author

Qi Wang

ABSTRACT

The development of private museums has certain economic effects and strong social influence. However, these private museums are faced with the dilemma of shortage of funds. The insufficient source of quantity of income and the insufficient amount of revenue limit their sustainable and innovative development. The research focuses on the development model of the linkage between cultural and creative products and brand construction for the purpose of promoting sustainable operation and the development of private museums. With effective and efficient resource integration, mutual supports can be obtained through establishing brands of private museums and the brands of cultural and creative events and products. Stronger brand effects can stimulate further development of cultural and creative products provided by private museums and help to gain more social influence on the sustainable operation. The strategic alliance of the cultural and creative products brands, museum brands and other commercial brands is feasible to release the dilemma of the lack of operating funds and helpful for sustainable development of private museums.

KEYWORDS

Private museums, cultural and creative products, resource integration, brands

CITE THIS PAPER

Qi Wang, Zerun Luo. Research on the Development Ways of Private Museums. Tourism Management and Technology Economy (2021) 4: 13-18. DOI: http://dx.doi.org/10.23977/tmte.2021.040103

REFERENCES

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