Author(s)

Jinmeng Dai ¹, Changchang Gao ¹, Cunhua Wang ¹, Murui Li ¹, Xinyu Fan ¹, Jia Xu ¹

Affiliation(s)

¹ School of Foreign Languages, Taizhou University, Taizhou, 225300, China

Corresponding Author

Jia Xu

ABSTRACT

Taizhou is a city with a long history, rich cultural heritage, and unique tourism resources. In the fiercely competitive tourism market, how to enhance Taizhou's popularity and make it more attractive has become an urgent problem to be solved. Each city has its own culture, and cultural products represent the image of a city. Innovation in cultural and creative products is conducive to promoting the development of local tourism and local industries. This study focuses on integrating the characteristics of Taizhou into cultural product innovation to help increase Taizhou's visibility and bring new impetus to urban development.

KEYWORDS

Characteristics, cultural tourism, innovation, Taizhou City, popularity

CITE THIS PAPER

Jinmeng Dai, Changchang Gao, Cunhua Wang, Murui Li, Xinyu Fan, Jia Xu, A Research on the Cultural Tourism Innovation in Enhancing Taizhou City's Popularity. Tourism Management and Technology Economy (2024) Vol. 7: 15-20. DOI: http://dx.doi.org/10.23977/tmte.2024.070203.

REFERENCES

[1] Zhou Jingyi, Shi Yafeng. Research on Innovative Development from the Perspective of Cultural and Tourism Integration [J]. Science and Technology Information, 2019 (04): 218-219.
[2] Zhang Lixia. Cultural and Tourism Innovation and Urban Competitiveness Enhancement - An Empirical Study Based on the Development of Cultural and Tourism Industry in Changsha City [J]. Economic and Social Development, 2018 (27): 18-20.
[3] Lu Xinyi. Intangible Cultural Heritage Protection and Sustainable Development under the Background of Cultural and Tourism Innovation [J]. Art Research, 2018 (11): 127-129.
[4] Ruowos .Innovation Models and Practices in the Era of Cultural and Tourism Integration [J]. Exploration of Economic Issues, 2019 (02): 25-28.
[5] Tian Shaojun. Analysis of cultural and creative product design in colleges and universities based on brand culture [J]. Social Science Literature, 2017 (09): 27-30.

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