Author(s)

Yanfang Zhou ¹, Shipeng He ²

Affiliation(s)

¹ School of Foreign Languages, Xiangnan University, Chenzhou, 423000, China
² Third Middle School, Rucheng County, Chenzhou, 424100, China

Corresponding Author

Yanfang Zhou

ABSTRACT

Urban language landscapes are various language signs in the real urban environment, which are not only carriers of text, but also reflections of urban culture, history, social phenomena, and other aspects. The language landscape of Chenzhou City reflects to a certain extent the culture, history, and social phenomena of the region. But there is an irregular use of language in the city. Errors such as typos, grammar errors, and inaccurate foreign language translations often occur, leading to a decrease in language diversity and the disappearance of traditional language elements, which is also a major crisis. These issues have affected the city's image and also misled the language use of citizens. This article aims to deeply explore the current situation of language landscape in the urban area of Chenzhou, analyze the existing problems and their causes, and propose targeted optimization strategies. This article mainly uses on-site investigation and questionnaire survey methods to analyze the language landscape in the urban area of Chenzhou. The survey results show that the support rate for standardized language exceeds 80%. So, the primary consideration for optimization strategies is the most fundamental and important issue of character standardization.

KEYWORDS

Urban Language, Language Landscape, Optimization Strategies, Regional Characteristics

CITE THIS PAPER

Yanfang Zhou, Shipeng He, Optimization Strategies for Urban Language Landscape—A Case Study of Chenzhou City. Journal of Sociology and Ethnology (2024) Vol. 6: 168-176. DOI: http://dx.doi.org/10.23977/jsoce.2024.060225.

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