Analysis of the Profit Model of the Portuguese Wine Business
DOI: 10.23977/infse.2024.050211 | Downloads: 115 | Views: 837
Author(s)
Guihang Guo 1, Liting Zhong 2
Affiliation(s)
1 School of English for International Business, Guangdong University of Foreign Studies, Guangzhou, Guangdong, 510420, China
2 School of Business, Guangdong University of Foreign Studies, Guangzhou, Guangdong, 510420, China
Corresponding Author
Guihang GuoABSTRACT
The Portuguese wine industry, celebrated for its extensive history and prestigious status internationally, perfectly embodies the harmonization of age-old traditions with contemporary practices. This paper analyzed the Portuguese wine business and discuss its development overview, current situation, profit model, and future development trends. Its revenue model is multifaceted, spanning from direct sales of products to licensing of brands and offering tourism services, illustrating a dynamic and resilient economic framework. As the industry looks to the future, it is strategically positioned to capitalize on opportunities for expansion into new global markets, driven by innovations in technology and a keen responsiveness to the shifting dietary preferences towards healthier lifestyles. This comprehensive approach not only solidifies Portugal's prominence in the wine world but also offers valuable experience for China's wine industry. By referring to the Portuguese wine business model, which emphasize market expansion, brand development, technological advancement, and environmental sustainability, China is poised to enhance its wine industry's sustainability and competitive edge on a global scale, contributing to a more dynamic and sustainable wine industry worldwide.
KEYWORDS
Portuguese wines; Profit model; Future developmentCITE THIS PAPER
Guihang Guo, Liting Zhong, Analysis of the Profit Model of the Portuguese Wine Business. Information Systems and Economics (2024) Vol. 5: 80-85. DOI: http://dx.doi.org/10.23977/infse.2024.050211.
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