Education, Science, Technology, Innovation and Life
Open Access
Sign In

Research on the Influence of Cantonese Dialect Expression Package Design on the Cultural Identity of the Younger Generation Guangfu

Download as PDF

DOI: 10.23977/jsoce.2024.060207 | Downloads: 14 | Views: 187

Author(s)

Minghui Liao 1, Ya Wen 1

Affiliation(s)

1 Construction College, Guangdong Technology College, Zhaoqing, Guangdong, China

Corresponding Author

Minghui Liao

ABSTRACT

With the popularity of social media and young people's love for memes, Cantonese dialect emojis have become increasingly popular among young people. However, there is a lack of in-depth research on how these emojis affect young people's sense of identity with Cantonese culture. In this study, a questionnaire survey was used to collect data on the usage, frequency, main usage scenarios and purposes of Cantonese dialect emojis. Through analyzing the collected questionnaire data, this paper explored the influence of Cantonese dialect emojis on young people's sense of cultural identity in Guangdong Province. The results of the survey showed that 89% believed that Cantonese dialect emojis can help the younger generation to better understand and identify with Cantonese culture. Most young people use Cantonese dialect emojis frequently, mainly in social media platforms, chat apps and online forums or communities, and these emojis increase emotional expression and entertainment among young people. At the same time, it also shows the recognition of Cantonese culture.

KEYWORDS

Cantonese Cultural Identity, Cantonese Dialect Emojis, The Younger Generation, Cultural Value Concept

CITE THIS PAPER

Minghui Liao, Ya Wen, Research on the Influence of Cantonese Dialect Expression Package Design on the Cultural Identity of the Younger Generation Guangfu. Journal of Sociology and Ethnology (2024) Vol. 6: 43-50. DOI: http://dx.doi.org/10.23977/jsoce.2024.060207.

REFERENCES

[1] Jin Xiaofang. Study on influencing factors of cultural identity of hospital staff. Soft Science of Health, 2023, 37(10): 85-88.
[2] Peng Haiyan. Improving the cultural identity of Chinese Medicine for International Students in Teaching. Modern Distance Education of Chinese Medicine, 2023, 21(17): 186-188.
[3] Du Yang. Research on Design Strategies to enhance the sense of Intangible cultural heritage—Taking paper-cut art as the core. Textile Report, 2019, 42(10): 74-76.
[4] Fang Fang. Practical Exploration and Research on Enhancing Chinese Cultural Identity of International Students in China under the background of Education Internationalization -- A case study of Fujian Medical University. Journal of Fujian Medical University (Social Sciences Edition), 2023, 24(4): 52-57.
[5] Jia Wei. Research on College Students' cultural Identity under the influence of Four-dimensional force. Heilongjiang Science, 2022, 13(19): 17-19.
[6] Sukawati T G R, Riana I G, Rajiani I, et al. Managing corporate sustainability by revitalizing Balinese cultural identity. Polish Journal of Management Studies, 2020, 21(1): 382-393.
[7] Jia Z, Meng C, Zhou Z. A 3-D morphological approach on spatial form and cultural identity of ethnic mountain settlements: Case from Guizhou, China. Journal of Mountain Science, 2021, 18(5): 1144-1158.
[8] Szabó Á, Ward C. The relationship between intercultural abilities and cultural identity styles: a longitudinal cross‐lagged analysis. International Journal of Psychology, 2020, 55(3): 465-471.
[9] Al-Thamari F, Al-Zadjali Z, Al-Mamari B. Multiculturalism and Cultural Identity in Art Production. Open Journal of Social Sciences, 2020, 8(11): 159-173.
[10] Nae A. Beyond cultural identity: a critique of Horizon: zero dawn as an entrepreneurial ecosystem simulator. Postmodern Openings, 2020, 11(3): 269-277.
[11] Atmaja G M W, Arniati I A K, Pradana G Y K. Bhineka tunggal ika as source politics and identity of Indonesian culture in the formation of law. Cultural, 2020, 17(1): 57-72.
[12] Jimenez-Luque A. Decolonial leadership for cultural resistance and social change: Challenging the social order through the struggle of identity. Leadership, 2021, 17(2): 154-172.
[13] Trung N S, Van V H. Educating traditional cultural values in Vietnam Universities. South Asian Research Journal of Humanities and Social Sciences, 2020, 2(3): 210-214.
[14] Logi L, Zappavigna M. A social semiotic perspective on emoji: How emoji and language interact to make meaning in digital messages. New Media & Society, 2023, 25(12): 3222-3246.
[15] Herring S C, Dainas A R. Gender and age influences on interpretation of emoji functions. ACM Transactions on Social Computing, 2020, 3(2): 1-26.
[16] Manganari E E. Emoji use in computer-mediated communication. The International Technology Management Review, 2021, 10(1): 1-11.
[17] Franco C L, Fugate J M B. Emoji face renderings: Exploring the role emoji platform differences have on emotional interpretation. Journal of Nonverbal Behavior, 2020, 44(2): 301-328.
[18] Cavalheiro B P, Prada M, Rodrigues D L, et al. Evaluating the adequacy of emoji use in positive and negative messages from close and distant senders. Cyberpsychology, Behavior, and Social Networking, 2022, 25(3): 194-199.
[19] Kaiser E, Grosz P G. Anaphoricity in emoji: An experimental investigation of face and non-face emoji. Proceedings of the Linguistic Society of America, 2021, 6(1): 1009-1023.
[20] Sampietro A. Use and interpretation of emoji in electronic-mediated communication: A survey. Visual Communication Quarterly, 2020, 27(1): 27-39.

All published work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © 2016 - 2031 Clausius Scientific Press Inc. All Rights Reserved.