Author(s)

Jingjing Li ^1,2, Qing Gong ¹, Han Zhang ¹, Jingjing Zhou ¹, Ao Wang ¹

Affiliation(s)

¹ School of History and Culture Tourism, Huaibei Normal University, Huaibei, 235065, China
² Woosong University, Daejeon, Korea

Corresponding Author

Jingjing Li

ABSTRACT

At present, medical tourism has become a new type of tourism industry with the fastest growth in the world. With the aging of the population and the increase of the high net worth population, people's attention to their health and body shape has promoted the rapid development of the medical tourism industry. This paper takes Bozhou city, which is famous for its large number of traditional Chinese medicine resources, as the research object, and investigates the development status of medical tourism in Bozhou through literature collection, field investigation and expert consultation. On this basis, the development potential of medical tourism in Bozhou is analyzed by combining qualitative tows with quantitative measures such as Delphi method and analytic hierarchy process. In view of this, this study provides some suggestions for the development of medical tourism in Bozhou City, and hopes to make due contributions to the construction of a "big health" society.

KEYWORDS

Medical Tourism Bozhou, Development Potential

CITE THIS PAPER

Jingjing Li, Qing Gong, Han Zhang, Jingjing Zhou, Ao Wang, Medical Bozhou, Tourism Vigorous—A Study on the Potentiality of Medical Tourism Development in Bozhou. Tourism Management and Technology Economy (2024) Vol. 7: 73-82. DOI: http://dx.doi.org/10.23977/tmte.2024.070110.

REFERENCES

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[3] Chang L M, et al. Research and Analysis on the implementation of licensed medical equipment Policy in Boao Lecheng International Medical Tourism Pilot Zone. Chinese Pharmaceutical Affairs. 2022, 36(10): 1103-1109. doi:10.16153/j.1002-7777.2022.10.002.
[4] Fang Liang, Chen Xiuzhi, Xu Mingfei. Study on the characteristics of international medical tourism products and its implications for China. Soft Health Sciences, 2022, 36(10): 22-27.
[5] Yan Rong, Geng Songtao, Tang Jie. Correlation analysis of influencing factors of medical tourism development in China. Jiangxi Social Sciences, 2022, 42(09): 49-58.
[6] Zhou Yilong, Liu Xiaorong. World entry the development of medical tourism industry and its enlightenment to our country. Journal of Liaoning Institute of Administrative, 2022, (4): 49-53. DOI: 10.13945 / j.carol carroll nki jlac. 2022.04.014
[7] Jiang Changchun, Zheng Xiangmin. Strategic thinking on the development of medical tourism: A case study of Putian City. Social Scientists, 2022, (06): 53-61.

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