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Marketization and Policy Support: Challenges and Countermeasures of Private Art Troupes Participating in Cultural Intermediary Platforms in China

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DOI: 10.23977/artpl.2024.050117 | Downloads: 6 | Views: 160


Qian Xing 1


1 College of Business Administration, University of the Cordilleras, Baguio City, Benguet, Philippines

Corresponding Author

Qian Xing


This study aims to explore the degree of participation of art troupes in China in international performing arts cultural intermediary platforms. Taking the Shanghai International Arts Festival as an example, it analysis the impact of factors such as government control, insufficient policy support, and limited market development on the development of private performing arts troupes. The study found that the government's strict control and political orientation of cultural activities have limited the creative freedom and market activities of private troupes, resulting in their low participation in cultural intermediary platforms. In addition, the government's inequality in fund and resource allocation, and the neglect of the marketization needs of the cultural industry further exacerbate the challenges of private troupes. The study proposes a series of countermeasures and suggestions for policy makers, hoping that these measures can stimulate the innovative vitality of private art troupes and enhance the vitality and international competitiveness of China's cultural market.


Private art troupes, cultural intermediaries, shanghai international arts festival, cultural policies, performing arts


Qian Xing, Marketization and Policy Support: Challenges and Countermeasures of Private Art Troupes Participating in Cultural Intermediary Platforms in China. Art and Performance Letters (2024) Vol. 5: 120-127. DOI:


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