Author(s)

Zhang Xiaoqing ¹, Zhai Bing ¹, Chen Lin ¹, Wang Xiuli ¹, Wu Jing ¹

Affiliation(s)

¹ School of Economics and Management, Taizhou University, Taizhou, China

Corresponding Author

Wu Jing

ABSTRACT

With the emergence of college students pursuing the concept of nutritious and healthy diet, the light food market is growing. Light food has penetrated into the public's vision through the Internet model, effectively improving the way consumers eat. At the same time, it also effectively provides a healthy fat reduction platform for college students. This paper analyzes the feasibility of the undergraduate light food platform, and focuses on the opportunities and challenges of the platform under the new e-commerce model. it also puts forward a special promotion strategy to promote the expansion and development of the undergraduate light food platform.

KEYWORDS

Light food platform, feasibility analysis, promotion strategy

CITE THIS PAPER

Zhang Xiaoqing, Zhai Bing, Chen Lin, Wang Xiuli, Wu Jing, Feasibility Analysis and Promotion Strategy of the Undergraduate Light Food Platform. Information Systems and Economics (2024) Vol. 5: 124-131. DOI: http://dx.doi.org/10.23977/infse.2024.050117.

REFERENCES

[1] Liu Zhe, Yang Peng, Research on the Marketing strategy of Light food products under the background of "Internet Plus" [J]. Business Observation, 2021 (28): 35-37.
[2] Jiang Hao, Research on the status quo of Light food catering market [J]. Food Safety Guide, 2023(10):163-165.
[3] Feng Xiaoyi, Li Yanjun, Guo Yingqi, Zhao Tengyun, on the Potential, Advantages and Countermeasures of Developing Light Food Catering in Universities [J]. Modern Food, 2023, 29 (14) : 128-130.
[4] Hu Hao, Xiao Xiaying, Xia Li, Research on Innovative development strategies of Light Food takeout in Wuhan from the O2O perspective [J]. Modern Food, 2021 (23): 22-25.

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