Author(s)

Ting Chi Hsiang ¹, Chang Chin Lien ², Sun Xinguo ³, Shen Chao ¹, Shen Han ¹

Affiliation(s)

¹ Faculty of Management Engineering, Huaiyin Institute of Technology, Meicheng Rd., Huainan, Jiangsu, China
² Student Affairs Office, Huaiyin Institute of Technology, Meicheng Rd., Huainan, Jiangsu, China
³ Jiangsu Smart Factory Engineering Research Centre, College of Management and Engineering, Huaiyin Institute of Technology, Huai'an, 223003, China

Corresponding Author

Ting Chi Hsiang

ABSTRACT

The trading of second-hand idle goods has good development prospects, and the idle economy is a new economic model. Modern people live a prosperous life, and they only dispose of idle items at home. There is also an additional model of circular economy reuse and transactions on e-commerce platforms. The e-commerce platform for second-hand goods operated by Taobao's subsidiary Xianyu E-commerce can meet the needs of consumers, expanding the recycling of old goods and promoting the protection of the Earth's environment. Due to the fact that the sale of old products belongs to a niche market, this study surveyed the consumer group in Huai'an City as the market. Follow actual research. Understand the operational status and service quality of second-hand goods through a questionnaire. From theoretical and practical research, it has been found that there are three factors that affect the quality of operational services for second-hand goods: convenience, practicality, and interactivity, all of which have obvious mutual influence. It is also an indicator that affects consumer satisfaction. For stimulating e-commerce, it is a powerful tool for business and sustainable operation.

KEYWORDS

Logistics engineering, e-commerce, service quality, leisure fish network

CITE THIS PAPER

Ting Chi Hsiang, Chang Chin Lien, Sun Xinguo, Shen Chao, Shen Han, Consumer Evaluation of Xianyu E-commerce. Information Systems and Economics (2024) Vol. 5: 104-109. DOI: http://dx.doi.org/10.23977/infse.2024.050114.

REFERENCES

[1] Deng Dan, Zheng Yu. Problems and Solutions in Network Marketing of Xianyu APP [J]. Chinese and Foreign Entrepreneurs. 2020. 82-83.
[2] Chen Xuening. Has the second-hand platform's idle fish changed its flavor? [M]. Fast selling. 2022, 58-59.
[3] Lei Yuxiao, Ai Jie, Wang Shan, A Study on the Factors Influencing the Initial Trust of Buyers towards Sellers in the C2C Second hand Market: A Case Study of Xianyu Trading Platform [J]. Journal of Xinyang Agriculture and Forestry University, 2019. Z (03): 47-49.
[4] Wei Qinchao, Liang Zhouyu, Ma Audi, Yu Tangli, Wang Bin, Ge Fang,, Analysis and Countermeasures of the Current Situation of "Ide Fish"  [J]. E-commerce, 2020(430):36-38.
[5] Xiang Guangping, Hu Jingheng. Campus version of Xianyu based on WeChat mini program [J]. Technological Innovation and Application 2021 (23). 43-49.

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