Author(s)

Wang Taochenyu ¹

Affiliation(s)

¹ University of East Anglia, Norwich, NR4 7TJ, UK

Corresponding Author

Wang Taochenyu

ABSTRACT

Enhancing customer satisfaction has become one of the key strategies in addressing the challenges of economic globalization to corporate marketing. This paper establishes a multifactor analysis model, and through the strategies of introducing innovative service solutions, improving product quality, strengthening after-sales service, optimizing customer experience and introducing a rapid response system, the enterprise successfully improves customer satisfaction. The results show that in the competitive environment of economic globalization, the active adoption of diversification strategies can effectively enhance customer satisfaction and thus consolidate and expand market share. These successful cases provide a strong reference for other enterprises and emphasize the importance of customer relationship management in a globalized market. Through the implementation of different strategies, enterprises can not only adapt to the trend of globalization, but also build lasting customer relationships and enhance their competitiveness in the highly competitive market.

KEYWORDS

Economic globalization; customer satisfaction; response system; diversification strategy; market share

CITE THIS PAPER

Wang Taochenyu, The Impact of Economic Globalization on Corporate Marketing and Countermeasures to Cope with It. Information Systems and Economics (2024) Vol. 5: 98-103. DOI: http://dx.doi.org/10.23977/infse.2024.050113.

REFERENCES

[1] Padhan, H., Sahu, S. K., & Dash, U. (2022). Economic globalization and energy consumption patterns in Organisation for Economic Co-operation and Development economies. Energy & Environment, 33(7), 1396-1416.
[2] Henderson, K. (2022). Marketing the construction of reality: Multiplatform production routines and the renegotiation of journalistic role identities in a legacy local television newsroom. Journalism, 23(4), 929-945.
[3] Khrais, L. T. (2020). Role of artificial intelligence in shaping consumer demand in E-commerce. Future Internet, 12(12), 226.
[4] Singaravelan, A., Kowsalya, M., Ram, J. P., Gunapriya, B., & Kim, Y. J. (2021). Application of Two-Phase Simplex Method (TPSM) for an Efficient Home Energy Management System to Reduce Peak Demand and Consumer Consumption Cost. IEEE Access, 9, 63591-63601.
[5] Conti, E., Camillo, F., & Pencarelli, T. (2023). The impact of digitalization on marketing activities in manufacturing companies. The TQM Journal, 35(9), 59-82.
[6] Cummings, K., Morley, C., Horan, J., Steger, C., & Leavell, N. (2002). Marketing to America's youth: evidence from corporate documents. Tobacco control, 11(Suppl 1), i5.
[7] Berne-Manero, C., & Marzo-Navarro, M. (2020). Exploring how influencer and relationship marketing serve corporate sustainability. Sustainability, 12(11), 4392.
[8] Zhang, A., Scodellaro, A., Pang, B., Lo, H. Y., & Xu, Z. (2020). Attribution and effectiveness of cause-related marketing: The interplay between cause–brand fit and corporate reputation. Sustainability, 12(20), 8338.
[9] Ma, D., & Hu, J. (2020). Research on collaborative management strategies of closed-loop supply chain under the influence of big-data marketing and reference price effect. Sustainability, 12(4), 1685.
[10] Anaza, N. A., Rutherford, B. N., Wu, G. J., & Bhattarai, A. (2023). Single versus multiple salesforce go-to-market strategy: the impact of sales orientation on conflict, salesperson-owned loyalty and buyer-exit propensity. Journal of Business & Industrial Marketing, 38(3), 680-697.
[11] Xiao, B., Lan, Y., Zhao, H., Wu, X., & Liu, W. (2022). An ISM-based analysis method on the influencing factors of network security situation (NSS). Journal of Interconnection Networks, 22(Supp02), 2143029.
[12] Solberg, C. A., & Durrieu, F. (2023). Patterns of international marketing strategy. Journal of Business & Industrial Marketing, 38(7), 1532-1544.
[13] Li, J. Y., & Tang, D. Y. (2022). Product market competition with CDS. Journal of Corporate Finance, 73, 102185.
[14] Horng, J. S., Liu, C. H., Chou, S. F., Yu, T. Y., & Hu, D. C. (2022). Marketing management in the hotel industry: a systematic literature review by using text mining. Sustainability, 14(4), 2344.
[15] Zeng, W. (2022). Supply chain contracting considering the cost structure between capacity and quality under information asymmetry. RAIRO-Operations Research, 56(3), 1321-1333.

Sponsors, Associates, and Links

---

• Accounting, Auditing and Finance
  
  
• Industrial Engineering and Innovation Management
  
  
• Tourism Management and Technology Economy
  
  
• Journal of Computational and Financial Econometrics
  
  
• Financial Engineering and Risk Management
  
  
• Accounting and Corporate Management
  
  
• Social Security and Administration Management
  
  
• Population, Resources & Environmental Economics
  
  
• Statistics & Quantitative Economics
  
  
• Agricultural & Forestry Economics and Management
  
  
• Social Medicine and Health Management
  
  
• Land Resource Management
  
  
• Information, Library and Archival Science
  
  
• Journal of Human Resource Development
  
  
• Manufacturing and Service Operations Management
  
  
• Operational Research and Cybernetics