Author(s)

Shengnan Chen ¹

Affiliation(s)

¹ School of International Business, Zhejiang International Studies University, Hangzhou, Zhejiang, 310023, China

Corresponding Author

Shengnan Chen

ABSTRACT

The Belt and Road strategy is an integral part of China's national strategy. During the implementation of this strategy, a new mode of international trade based on online platform transactions-cross-border e-commerce came into being, which provided impetus for the realization of the strategic goal of the Belt and Road, and at the same time, it was also an effective means to realize international trade interconnection. At present, colleges and universities cultivate students' innovative and entrepreneurial abilities through the teaching of cross-border e-commerce, and reserve outstanding talents for the development of cross-border e-commerce industry from the perspective of the belt and road initiative. This paper first introduces the development characteristics and modes of cross-border e-commerce in the new era, then summarizes the significance of cross-border e-commerce innovation and entrepreneurship education and teaching, and objectively analyzes the problems. Finally, it explores the countermeasures to improve students' innovation and entrepreneurship ability in cross-border e-commerce professional teaching from the perspective of the belt and road initiative.

KEYWORDS

The belt and road initiative; Cross-border e-commerce major; Innovative and entrepreneurial ability; Promotion countermeasures

CITE THIS PAPER

Shengnan Chen, Countermeasures for Improving Students' Innovative and Entrepreneurial Ability in Cross-border E-commerce Teaching from the Perspective of the Belt and Road Initiative. Information Systems and Economics (2024) Vol. 5: 41-49. DOI: http://dx.doi.org/10.23977/infse.2024.050106.

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