Author(s)

Jialu Chu ¹, Yue Shen ¹

Affiliation(s)

¹ Tianjin College, University of Science and Technology Beijing, Tianjin, 301830, China

Corresponding Author

Jialu Chu

ABSTRACT

This study investigates the impact of innovative teaching methods, including multimedia technology and blended learning models, on students' ethical accounting practices. Employing a mixed-methods approach, quantitative surveys and qualitative interviews were conducted with participants in accounting education programs. The integration of multimedia tools, online resources, and a blended learning environment, enhanced by a flipped classroom approach and the BOPPPS teaching model, significantly increased student engagement. Descriptive and correlation analyses revealed a positive relationship between innovative teaching methods and ethical awareness. Qualitative insights underscored improved critical thinking and heightened ethical considerations. Findings suggest that multimedia technology and blended learning contribute meaningfully to cultivating ethical behaviour in accounting education. Recommendations are provided for educators to adopt these strategies for a dynamic and ethical learning environment.

KEYWORDS

Innovative Teaching Methods, Multimedia Technology, Blended Learning, Ethical Accounting Practices, Student Engagement, Pedagogical Strategies, Business Ethics Education

CITE THIS PAPER

Jialu Chu, Yue Shen, Innovation in Business Ethics and Accountant Professional Morality Education: Exploring the Path of Multimedia and Blended Teaching Models. Advances in Vocational and Technical Education (2023) Vol. 5: 153-158. DOI: http://dx.doi.org/10.23977/avte.2023.051324.

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Sponsors, Associates, and Links

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• Advances in Educational Technology and Psychology
  
  
• Curriculum and Teaching Methodology
  
  
• Transactions on Comparative Education
  
  
• Applied & Educational Psychology
  
  
• Adult and Higher Education