Author(s)

Jian Sun ¹, Chenchen Zhang ¹, Chao Luo ², Fan Chen ¹

Affiliation(s)

¹ State Grid Anhui Electric Power Research Institute, Hefei, Anhui, China
² State Grid Anhui Electric Power Co., Ltd, Hefei, Anhui, China

Corresponding Author

Jian Sun

ABSTRACT

Market-oriented innovation activities are significant to improve the efficiency and beneficial result of enterprise innovation activities. Carrying out market-oriented innovation activities poses great challenges to employees, so stimulating their willingness to participate has become an important proposition in enterprise organization innovation activities. We use the qualitative comparative analysis method (fsQCA), based on the theory of planned behavior, and considering the mechanism of organizational innovation climate and error management climate on employees' participation in market-oriented innovation activities, four paths were identified to stimulate employees' willingness to participate in market-oriented innovation activities. The research enriches the relevant theories of employees' participation in market-oriented innovation activities, and provides specific suggestions for managers to motivate employees to participate in market-oriented innovation activities.

KEYWORDS

Market-oriented innovation activities, Innovation willingness, Configuration analysis

CITE THIS PAPER

Jian Sun, Chenchen Zhang, Chao Luo, Fan Chen, Research on stimulating employees' market-oriented innovation willingness from the perspective of configuration. Industrial Engineering and Innovation Management (2023) Vol. 6: 64-69. DOI: http://dx.doi.org/10.23977/ieim.2023.061111.

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