Author(s)

Tian Wang ¹

Affiliation(s)

¹ School of Art and Design, Jiangxi Institute of Fashion Technology, Nanchang, China

Corresponding Author

Tian Wang

ABSTRACT

From the perspective of internet plus, the research on the promotion of intangible cultural heritage in Nanchang should make full use of the advantages of the Internet to improve the inheritance, innovation and development of intangible cultural heritage. Nanchang Municipal Government should strengthen the use of internet plus platform, publish relevant information by establishing the official website of intangible cultural heritage, Weibo, WeChat WeChat official account, etc., and use big data technology to mine and analyze user data, so as to accurately understand user needs and formulate accurate promotion strategies.

KEYWORDS

Internet plus perspective; Nanchang intangible cultural heritage; Promotion of research

CITE THIS PAPER

Tian Wang, Research on the Promotion of Nanchang Intangible Cultural Heritage from the Perspective of Internet plus. Journal of Sociology and Ethnology (2023) Vol. 5: 152-161. DOI: http://dx.doi.org/10.23977/jsoce.2023.051120.

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