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Communication Strategies of Film Language in Cross-cultural Context

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DOI: 10.23977/artpl.2023.041315 | Downloads: 86 | Views: 609

Author(s)

Siyu Long 1

Affiliation(s)

1 General Graduate School, Dongseo University, Busan, Republic of Korea

Corresponding Author

Siyu Long

ABSTRACT

The development of cross-cultural context is under the background of globalization, which emphasizes the communication and understanding between different cultures to promote the process of globalization. The spread of film language in cross-cultural context needs to formulate specific communication strategies, including participating in international film festivals and cooperative exchanges to expand the popularity and influence of films, promoting films through large-scale advertising and online social media, and improving communication effects through accurate and effective media strategies to help cultural and commercial success.

KEYWORDS

Film language; Cross-cultural context; Communication strategy

CITE THIS PAPER

Siyu Long, Communication Strategies of Film Language in Cross-cultural Context. Art and Performance Letters (2023) Vol. 4: 94-102. DOI: http://dx.doi.org/10.23977/artpl.2023.041315.

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