Author(s)

Kai Wang ¹, Qingzhi Zhu ¹

Affiliation(s)

¹ Taishan University, Taian, 271000, China

Corresponding Author

Kai Wang

ABSTRACT

Mount Tai, with its long history and rich cultural heritage, is China's first dual heritage site of culture and nature. With the trend of cultural and tourism integration and the booming cultural and intellectual property (IP) industry, Mount Tai culture urgently requires IP image development. This paper, by reviewing Mount Tai's cultural resources, explores the patterns of transforming Mount Tai culture into IP images, aiming to provide a research basis for the transformation of IP images of other cultural and tourism resources and to better promote the development of the cultural and tourism industry.

KEYWORDS

Cultural and tourism, Mount Tai, culture, IP image

CITE THIS PAPER

Kai Wang, Qingzhi Zhu, Exploration of the Transformational Design of Mount Tai Cultural Intellectual Property (IP) Image. Tourism Management and Technology Economy (2023) Vol. 6: 105-110. DOI: http://dx.doi.org/10.23977/tmte.2023.060715.

REFERENCES

[1] Fan, T. Y. (2019). Analysis of the Definition of "IP" in the Contemporary Chinese Context. Journal of Shaanxi Radio and TV University, (21), 88-94. 
[2] Lv, J. X. (1990). On the Development of Folk Culture and Folk Tourism Resources in Mount Tai. Folklore Research, (15), 104-108. 
[3] Yang, H. J., & Hou, Z. Q. (2011). Reflections on the Development of Tai'an's Food Culture Tourism Resources. Journal of TaiShan University, (33), 100-104.

Sponsors, Associates, and Links

---

• Information Systems and Economics
  
  
• Accounting, Auditing and Finance
  
  
• Industrial Engineering and Innovation Management
  
  
• Journal of Computational and Financial Econometrics
  
  
• Financial Engineering and Risk Management
  
  
• Accounting and Corporate Management
  
  
• Social Security and Administration Management
  
  
• Population, Resources & Environmental Economics
  
  
• Statistics & Quantitative Economics
  
  
• Agricultural & Forestry Economics and Management
  
  
• Social Medicine and Health Management
  
  
• Land Resource Management
  
  
• Information, Library and Archival Science
  
  
• Journal of Human Resource Development
  
  
• Manufacturing and Service Operations Management
  
  
• Operational Research and Cybernetics