Author(s)

Chonghua Bai ¹

Affiliation(s)

¹ Hunan Engineering Vocational and Technical College, Changsha, 410151, China

Corresponding Author

Chonghua Bai

ABSTRACT

As front-line workers in the ideological and political education and daily management of university students, enhancing the online public opinion guidance ability of counselors is an important measure to establish a mechanism for guiding online public opinion in universities in the new era, which is conducive to creating a clean online environment and consolidating the ideological front line of universities. Therefore, based on the laws of dissemination and development of online public opinion, and in conjunction with the educational functions of counselors, this paper explores how to avoid the negative impact of online public opinion, maximize its positive influence, and help university students establish a correct view of ideological security. This paper, from the perspective of counselors in online education, comprehensively uses research methods such as literature research, case analysis, and questionnaire survey to elucidate the essence and characteristics of online public opinion in vocational colleges, analyze the current situation and challenges of online public opinion guidance by counselors in vocational colleges, and explore the construction of the "Four Forces" model to enhance the online public opinion guidance ability of counselors in vocational colleges.

KEYWORDS

Vocational colleges, counselors, online public opinion guidance, "Four Forces" model

CITE THIS PAPER

Chonghua Bai, Construction of the "Four Forces" Model for Enhancing Network Public Opinion Guidance Abilities of Vocational College Counselors. Advances in Vocational and Technical Education (2023) Vol. 5: 106-112. DOI: http://dx.doi.org/10.23977/avte.2023.051317.

REFERENCES

[1] Liu, Y. (2010). Research on the Construction of the Information Theory System of Online Public Opinion [Doctoral dissertation, Tianjin Foreign Studies University]. 
[2] Wang, Y., & Yu, Q. (2017). Research on Innovation in Ideological and Political Education Work in Universities. Journal of Ideological and Political Education Reference, 2017(04), 155-157. 
[3] Wen, X. N. (2020). Exploration of Building the Guidance of College Counselors in the Perspective of Major Emergencies. Reference for Political Teaching in Secondary Schools, 2020(30), 7-10.

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